2. WHO IS OUR TARGET AUDIENCE
• WE DECIDED THAT OUR TARGET AUDIENCE
MEMBER WOULD BE MALE BETWEEN THE
AGES OF 15-23 (STUDENTS). WHOS INTRESTS
MAY INCLUDE TECHNOLOGY, ACTION, BLOOD
AND HORROR.
3. THIS IS OLD CREEPY HOUSE FITS THE HORROR STERYOTYPE WHICH APPEALS TO
HORROR FILM FANS WHO ARE KNOWLEDGABLE OF THE GENRE. THIS PICTURE
WOULD LEAVE QUESTIONSSUCH AS, WHAT IS IN THE HOUSE?
4. IN THE ABOVE WE SEE OUR PROTAGINIST. SHE IS A YOUNG ATTRACTIVE
FEMALE IN THE AGE GROUP OF 15-23. THIS APPEALS TO OUR MALE
TARGET AUDIENCE (AGES 15-23), WHO ARE JUST AS INTRESTED IN HER
PERFORMANCE THAN THE HORROR ASPECTS. SHE CAN ALSO ACT AS A
RELATEBLE FIGURE TO WOMEN.
5. THE BLOOD IN THE SINK SUGGESTS GOOR AND HORROR WHICH
IS A SALESPOINT FOR THE GENRE.
6. THIS A SHOT FROM INSIDE OF THE ABANDONED HOUSE, ITS DARK
LIGHTING SETS THE TONE OF ISOLATION IN THE FILM AND ALSO ACTS ON
PEOPLE FEAR OF THE DARK. THE LONG THIN CORRIDOR WITH THE OPEN
DOOR AT THE END SUGGESTS THAT A JOURNEY IS TO BE WITNESSED,
DRAWING THE AUDIENCE IN TO WATCH MORE.
7. THIS SUPERNATURAL IMAGE IS A GREAT EXAMPLE OF WHAT OUR AUDIENCE
MEMBER SHOULDEXPECT FROM PRESENCE. THE ALTERED REFLECTION IN THE
MIRROR IS SURREAL, JUST WHAT APPEALS TO YOUNG BOYS.
