Web & Social Media Analytics Previous Year Question Paper.pdf
Section B 4A Response Points
1. Family Guy, ITV 2, Thursday, 11:20 and 11:45 p.m.
QI, BBC2, Friday 10:00 p.m.
The BBC isa publicbroadcastcompanywhichBBC 2 is a part of.
It has a remitto inform,educate andentertain
It makesmostof itsmoneyfromthe TV Licence as itdoesn’t have adverts
QI fitsthe stationbecause itisa programme that educatesandinformsonfacts ina comical way
ITV is an IndependentTV companywhichITV 2 isa part of.
It claimsto be the home of outrageousentertainmentandcomedy
It makesmoneymostly fromthe advertsbroadcastandsponsorship
FamilyGuyfitsthe channel remit because ithascontroversial adultbasedhumourthatcanoftenbe considered
outrageous
Regardingthe schedulingof the programmes…
FamilyGuyis scheduledat11:20 p.m.and 11:45 p.m.on Thursdays
Andbecause of itsstackedschedulingaudienceswouldbe inclinedtowatchbothepisodes
It isscheduledatthistime because itstargetaudience wouldbe expectedtobe athome and willingtostayuplate
Alsothe programmescontent isinappropriate forearlierscheduling
QI isscheduledat10:00 p.m.on Fridays
It isafter the watershedbecause itfocussesonmature andadultthemes
It isscheduledona Fridayas thisiswhenitsoldertargetaudience are expectedtowatchTV whilst younger
audiencesmaybe socialisingforexample.