The document introduces the concept of "Imagineering", which is a complexity-inspired design approach for managing change and transformation. It involves strategic innovation through creative exploration of future opportunities and organizational transformation using a real-time, socially constructed approach. Imagineers help organizations shift their focus from outcomes to collaborative processes of co-creation and social change to build environments that allow for constant new initiatives. Their services include co-creating narratives and platforms to generate participation and commitment to change.

1. Voorschoten, 12th October 2016
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Imagineering!
What the hell is it?

2. “Because the world changes, we
must gain new perspectives and
find new approaches to value
creation.”

3. We live in turbulent times. Our world is changing at accelerating speed.

4. 5 global shifts
Creativity
Connectivity
Collaboration
Convergence
Community

5. The future is nothing like the past. Complexity and uncertainty increase.

6. We must rethink and redefine the way value is created and captured.

7. Imagineering
Complexity-inspired design approach for change and transformation.

8. Strategic innovation
Imagineers blend strategy and creative exploration
to discover future opportunities.
Organisation transformation
Imagineers apply a real-time, socially constructed approach
to change based on finding common ground by engaging
in a transformative dialogue.

9. The strategy emerges through interactions between the
participants in the strategy process. It is a continuous dialogue.

10. We shift the focus from the outcome to the process.

11. We evoke bottom-up movements in collaborative
ways using various methodologies.

12. How do we construct reality?
We ask questions like…
How do we build an environment for co-creation and social change?
What are the implications for stability, change and transformation?

13. 1. Common view
2. Social construction of knowledge
3. Shared aspiration for top performances
4. A constant flow of new initiatives
The pay-off
Deliverables
Imagineers co-create narratives and artefacts that generate
response, commitment and participation, and built platforms
that allow anyone to initiate, recruit, suggest, and experiment.

14. Creative Scrum core services
Imagineering, contemporary consultancy
Service design
Workshops in the design mode
Start-up coaching
Fieldtrips for business and curious people
Traditional consultancy

15. Creative Scrum Imagineering | Koninklijke Marinelaan 1a | 2251 BA Voorschoten |
The Netherlands | +31 (0)71 785 15 53 | creativescrum.com

16. Imagineers use the narrative mode as an additional lens to look at strategising.