16. juni 2011 holdt jeg et 20 min innlegg i regi av Gambit Hill&Knowlton omkring Digital Kommunikasjon, Sosiale medier og utvikling for 2012!

1. “It’s not business,
it’s personal”
Hans-Petter Nygård-Hansen
North Geo-Manager Cisco
Twitter.com/hpnhansen Facebook.com/HansPetter.info
http://HansPetter.info http://www.cisco.no
+47 911 95 704 hhansen@cisco.com
© 2010 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 1

2. • sdsd
• sdsd
• sdsd
• sdsd
© 2010 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 2

3. Media-kommunikasjon
Dialog
Vare- & Kompetanseflyt
© 2010 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 3

4. • 50% av journalister
henter nyheter via Twitter
• Personlige
representanter
• “People talk,
brands don’t” • Kunden har kontrol
• Er du ikke tilstede på
sosiale medier vil de
fortsatt snakke om
deg…
• “Content is king, president & pope”
• Sosiale medier tilbyr en personlig og to-veis kommunikasjon.
• Digitale medier påvirker (og hjelper med) hele kjøpsprosessen.
© 2010 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 4

5. © 2010 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 5

6. © 2010 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 6

7. © 2010 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 7

8. © 2010 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 8

9. Innholdet er konge,
markedsføring er dronning, Kundene er (muligens) ikke
og hjemmesiden er din trone. intr. i produktene eller
tjenestene dine.
© 2010 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 9

10. © 2010 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 10

11. Online & Print annonsering
…eller salg
© 2010 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 11

12. Fysis
k hand
el
© 2010 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 12

13. Reklame og tilbud
basert på hvor du
er og hva dine Preferansebasert
interesser er… innhold
© 2010 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 13

14. © 2010 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 14

15. © 2010 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 15

16. Thank you.