OPEN WITH Short VIDEO – REMOVING THE BARRIERS BETWEEN SPACE AND TIME (2 mins)(Click on black box to play video)To give you some context to what I mean by social video, here is a short video about video.We asked experts in technology and human behaviour for their views on how our world will be shaped and how our lives will be changed by what technology enables us to do.Video includes some facts and figures about video34% of global workforce will be mobile information workers by 2012Sound & vision is 92% of face to face communication1 in 3 knowledge workers use social media daily for their jobBy 2013, web access worldwide will be dominated by mobile phonesThe Top 10 jobs today didn’t exist in 2004In 2013, 90% of traffic on networks will be video.
Why is video such a powerful medium?First of all, sight is our most dominant sense: Of the 5 senses, our visual sense is thought to provide the largest proportion of the information we receive about the world. 75% of a person’s sensory input is Sight.Visual messages are also retained 5x more than verbal messages.
It is no wonder then that video is such a powerful communications tool for marketers.With proper optimization, video increases the chance of a front-page Google result by 53x. (Forrester, January 2010)A minute of video is worth 1.8 million words according to Dr. James McQuivey of Forrester Research. (Forrester, January 2009)Video in email marketing has been shown to increase click-through rates by over 96%. Implix 2010 Video boosts customers’ interaction by as much 200-300% in email marketing (Ogilvy Consulting)E-commerce sites that use product videos sell up to 45% more (Sources: ReelSEO, Internet Retailer)Video is the fastest-growing web site feature, according to a survey of12,000 growing businesses. 33% of online retailers plan to add videoto their sites in 2010, more than any other website feature. (Source: WebVisible, Forrester)2011 – CES sees the race to the flatscreen. Web video is set free, users consuming video on devices and flatscreens.
More people are watching more videosThephenomenon of YouTube exemplifies how readily people will engage in content creation and syndication
Decreased video viewing on Cisco.com, increased on YouTube (not all videos are posted to CDC – about 1/3)Video length sweet spot – 90secondsVideo completion rates:Conference invitation – 53%Case studies – 29%Data sheets – 28%IBM – 15,663 subscribersHP – 12, 359 subscribersHuawei – 4,424 subscribersJuniper – 2,669 subscribers
Video descends from the long human tradition of storytelling, we are all storytellers, by nature, and we all love to hear stories. With video and social media, story-telling can be so much more effective. (a minute of video = 1.8 million words)Video also brings personal and human elements into the virtual world, enriching it immensely.
1 to 3 minutes in general4 minutes for data sheets2 minutes for global videos
With You Tube, Video has gone social, with more people creating, sharing, watching and curating more video than ever before
http://www.brainshark.com/ideas-blog/brainshark-articles/2012/April/Video-Annotations-Creative-Ideas.aspxThe easy way to do this is to simply add image thumbnails to your video before uploading to YouTube, then highlight them as clickable images using the Spotlight or Label annotation.http://www.youtube.com/watch?v=57dxjWf2gP4http://www.youtube.com/watch?v=LSUkU7y4LD4
A minute of video is
worth 1.8 million words49% of people whopurchased technologycited online video as Brands using online video“influential collateral” to have seen lifts of 20-40%prepare to make a in incremental buying overpurchasing decision other ad forms