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Gamification: The Secret for Increased Engagement — LaSandra Brill (Social Fresh WEST 2012)

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Gamification: The Secret for Increased Engagement — LaSandra Brill (Social Fresh WEST 2012)

  1. 1. Gamification: The BestKept Secret for IncreasedEngagementLaSandra BrillSr. Manager, Global Social MediaCisco@LaSandraBrill© 2010 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 1
  2. 2. http://www.youtube.com/watch?feature=player_embedded&v=2lXh2n0aPyw© 2010 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 2
  3. 3. © 2010 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 3
  4. 4. © 2010 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 4
  5. 5. “Over 70 Percent of Global2000 Organizations WillHave at Least One GamifiedApplication by 2014” Gartner, Inc© 2010 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 5
  6. 6. What can gamification do for your business… Drive Engagement, Leads & Sales Increase Adoption, Usage & Loyalty Improve Employee Productivity & Training© 2010 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 6
  7. 7. Fun Rewarding Addicting Meaningful Engaging© 2010 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 7
  8. 8. Badges Leader Boards Levels Gamification Techniques Reputation Progress Bar Virtual Currency Rewards© 2010 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 8
  9. 9. Ok, So Who’s Doing it?
  10. 10. Huffington Post© 2010 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 10
  11. 11. © 2010 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 11
  12. 12. © 2010 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 12
  13. 13. Increased Engagement and Actions: • Completed profile • Comments • Liking / Tweeting blog posts • Repeat Visits • Watching Videos • Exploring the site© 2010 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 13
  14. 14. © 2010 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 14
  15. 15. Social sign-on Badges Reputation© 2010 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 15
  16. 16. Increased Participation: • Outlines a learning path • Incents participation • Rewards accomplishments • Internal Competition • Reputation / Status • Recognition© 2010 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 16
  17. 17. Created Community: • Bridges on- and offline engagement • Facilitates information sharing • Encourages conversations • Promotes healthy competition • Extends the life of the event© 2010 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 17
  18. 18. Key Takeaways: • Anything can be gamified! • “FRAME” – It! • Create a clear progression path • Always keep your end goal in mind • Experiment & learn© 2010 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 18
  19. 19. Thank you.
  20. 20. 1. Start with the “big picture” 2. Do your homework before you begin 3. Make this effort relevant to your business 4. Always think why your audience should care 5. Clearly outline the benefits of participation 6. Be smart about rewarding 7. Create a clear progression path 8. Make the experience engaging 9. Stay engaged 10. Experiment 210 followers© 2010 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 20
  21. 21. Sample Questions: • Why am I doing this? What do I want to accomplish? • What behaviors do I want to drive? • How does this effort tie back to the “big picture”? What other higher level initiatives/objectives do I need to consider? • Why would people care to participate? What’s in it for them? • What tactics will help me provoke each desired behavior? • How, when and where am I going to reward participants? What will they find meaningful? • How can participants advance to the next level(s)? • How am I going to measure success? What information do I need to collect and what do I need to put in place to measure? • What resources (financial, human, infrastructure, etc) do I need? • What’s the long-term plan to maintain this effort? Why will people stay engaged?© 2010 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 21

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