Howard Davidson Arlington MA-Radio shack getting strange with weird AI Howard Davidson from Arlington Massachusetts is marketing guy who helps brands connect with target audiences. www.howardjdavidson.com Howard Davidson writes about about advertising, social media and marketing with a touch of sarcasm.

1. Radio Shack Getting Strange
With Weird Al
by
Howard Davidson, Arlington, MA
Slide By :- Howard Davidson Arlington MA

2. Radio Shack is expressing its strange
side, enlisting Weird Al Yankovic as
the company’s new spokesman.
Slide By :- Howard Davidson Arlington MA

3. Weird Al Yankovic’s career renaissance
started earlier this year with the
surprising smash-hit album,
“Mandatory Fun.” (I’ll be honest, I
didn’t even know he was still making
music until I started hearing buzz for his
new record.) Now, Radio Shack is
hoping to ride Weird Al’s coattails to a
holiday sales bonanza.
Slide By :- Howard Davidson Arlington MA

4. In classic Weird Al form, he has taken the
song “Babes in Toyland” and re-written it
with his own signature satirical lyricism. I
had a good laugh when Weird Al told the
customer that Radio Shack has gifts for
anyone – “even cousin Bob who’s 43 and
lives at home.”
Slide By :- Howard Davidson Arlington MA

5. Let’s face it, Radio Shack needs to do
something to increase their visibility in the
market. When I saw the new ad, I tried to
think of the last time I had been to a Radio
Shack. It was only some time later that I
remembered that I drive right past one
every single day, driving to and from work. I
have never been inside the store, despite
passing it ten times a week.
Slide By :- Howard Davidson Arlington MA

6. Radio Shack has seen its market
footprint shrink considerably, in the
face of competition from big-box
electronics stores, as well as e-
commerce. I can’t be the only one
seeing the irony in an electronics store
with an outdated image calling upon
an entertainer from the ’80s to push
their brand.
Slide By :- Howard Davidson Arlington MA

7. The spot itself almost feels like a skit from
Weird Al’s 1989 cult classic film “UHF.” This ad
would have fit right in alongside that film’s fake
ads, such as the unforgettable “Spatula City.”
The reason this new Radio Shack spot works so
well is that you can tell Weird Al wrote the
lyrics. He’s not singing some brand manager’s
lines, and that’s refreshing.
My walking into a Radio Shack is another store.
Let’s not go there.
Howard Davidson Arlington Massachusetts
Slide By :- Howard Davidson Arlington MA