This document discusses learning analytics and the differences between academic analytics and learning analytics. It provides: - Definitions of academic analytics as focused on institutional decision making and management, while learning analytics focuses on supporting student learning and is aimed at learners and instructors. - An overview of how learning analytics has evolved from traditional testing and assessment to incorporate larger datasets, models, personalization techniques, and insights from digital traces like online activity logs. - Several examples of how learning analytics can provide insights at the individual student level, within groups, in the classroom, and across academic programs. - Some of the challenges in implementing learning analytics including issues around ethics, data access, and developing institutional capacity like data science