Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.
Ms. Amanda Ward
Host Responsibility at SKYCITY Auckland
Host Responsibility at SKYCITY Auckland
New Horizons in Responsible Gambling
Vancouver Jan 27-29, 2014
Amanda Ward

SKYCIT...
Operations Overview

•
•

SKYCITY is a diversified trans-Tasman gaming and entertainment business
Owns and operates multip...
SKYCITY Auckland

•

110 Table Games

•

1647 Electronic Gaming Machines

•

2 Hotels

•

1 Conference Centre

•

Over 20 ...
Legislative Requirements: Host Responsibility

•

The New Zealand Gambling Act 2003 required all gambling providers to:

...
Host Responsibility Program

•

Problem Gambling Gambling Act 2003

•

Responsible Sale of Alcohol Sale and Supply of Alco...
Role of Host Responsibility

•

SKYCITY Auckland has a dedicated „Host Responsibility‟ function



•

Prevent and minimi...
Staff Training

•

All SKYCITY staff receive host responsibility training


In-depth classroom-based training provided fo...
New Approach to Staff Training

•

New requirements (more courses, more content) provided impetus for a new approach to tr...
Prevention, Prevention, Prevention

•

Identifying early signs of potential harm and intervening is critical



•

Exclu...
Strong Host Responsibility Contributes to Employee Engagement

•

An independent, company-wide engagement survey was commi...
Lessons Learnt

•

Training is critical



Engage staff though training / check the training is understood



•

Keep c...
Employee Lanyard & Training Poster –
Problem Gambling Indicators

SKYCITY Entertainment Group

Confidential

15
Reported Observed Indicators

Year
2008

1003

2009

1170

2010

2482

2011

2944

2012

3788

2013

SKYCITY Entertainment...
Improved Customer Resources

•

New requirements (responsible gaming brochure, more indicators of problem gambling) provid...
Self-Exclusion Brochure

SKYCITY Entertainment Group

Confidential

18
Exclusions

Year

Self Exclusions

SKYCITY
Exclusions

2008

224

36

2009

394

65

2010

396

127

2011

388

156

2012
...
Breaches

Year

Number of Breaches

2008

247

2009

279

2010

300

2011

345

2012

314

2013

390

SKYCITY Entertainmen...
SKYCITY Exclusion Brochure – Aimed at Concerned Others

SKYCITY Entertainment Group

Confidential

21
Third Party Approaches

Year

Number of Approaches

2009

44

2010

68

2011

77

2012

58

2013

64

SKYCITY Entertainmen...
Unattended Children & What are the Odds? Brochures

SKYCITY Entertainment Group

Confidential

23
Casino Environment, Advertising & Promotions

•

Requirements for the casino environment



Exit points and public telep...
Pre-Commitment

SKYCITY Pre-Commitment 2013

Number of Players

2000

Enrolled

Unenrolled*

Breached Limits*

Never Breac...
Pre-Commitment

Number of Players Breaching Limits Once or Multiple Times for PreCommitment in 2013

Number of Players

60...
QUESTIONS

SKYCITY Entertainment Group

Confidential

27
Session Evaluation
1. The information presented was useful to me
a.
b.
c.
d.
e.

Strongly agree
Somewhat agree
Neither agree nor disagree
Som...
2. The information presented was clear and organized
a.
b.
c.
d.
e.

Strongly agree
Somewhat agree
Neither agree nor disag...
3. I would recommend this session to a friend/colleague
a.
b.
c.
d.
e.

Strongly agree
Somewhat agree
Neither agree nor di...
4. I learned something new
a.
b.
c.
d.
e.

Strongly agree
Somewhat agree
Neither agree nor disagree
Somewhat disagree
Stro...
5. The presenter(s) was/were engaging
a.
b.
c.
d.
e.

Strongly agree
Somewhat agree
Neither agree nor disagree
Somewhat di...
6. Please rate this session overall
a.
b.
c.
d.
e.

Very good
Good
Average
Poor
Very poor
Amanda Ward. Host Responsibility at SKYCITY Auckland
Amanda Ward. Host Responsibility at SKYCITY Auckland
Amanda Ward. Host Responsibility at SKYCITY Auckland
You’ve finished this document.
Download and read it offline.
Upcoming SlideShare
Digital Strategy 101
Next
Upcoming SlideShare
Digital Strategy 101
Next
Download to read offline and view in fullscreen.

Share

Amanda Ward. Host Responsibility at SKYCITY Auckland

Download to read offline

Amanda Ward. Host Responsibility at SKYCITY Auckland
Session 3B
Presented at the New Horizons in Responsible Gambling Conference in Vancouver, January 27-29, 2014

Related Books

Free with a 30 day trial from Scribd

See all

Related Audiobooks

Free with a 30 day trial from Scribd

See all
  • Be the first to like this

Amanda Ward. Host Responsibility at SKYCITY Auckland

  1. 1. Ms. Amanda Ward Host Responsibility at SKYCITY Auckland
  2. 2. Host Responsibility at SKYCITY Auckland New Horizons in Responsible Gambling Vancouver Jan 27-29, 2014 Amanda Ward SKYCITY Entertainment Group Confidential 4
  3. 3. Operations Overview • • SKYCITY is a diversified trans-Tasman gaming and entertainment business Owns and operates multiple properties throughout Australasia: New Zealand Darwin – Auckland – Hamilton – Queenstown – Queenstown Wharf Adelaide Australia – – Adelaide Darwin SKYCITY Entertainment Group Auckland Hamilton SKYCITY -owned casino property Other non SKYCITY Casino Confidential Queenstown 5
  4. 4. SKYCITY Auckland • 110 Table Games • 1647 Electronic Gaming Machines • 2 Hotels • 1 Conference Centre • Over 20 Restaurants and Bars • VIP Gaming Areas • International VIP Gaming Areas • Approximately 3500 Staff SKYCITY Entertainment Group Confidential 6
  5. 5. Legislative Requirements: Host Responsibility • The New Zealand Gambling Act 2003 required all gambling providers to:  Develop a policy for identifying problem gamblers and to take all reasonable steps to implement the policy to identify actual or potential problem gamblers  Offer information and advice about problem gambling, including self-exclusion and details of counselling options to persons the operator believes is a problem gambler  Issue an exclusion order for up to two years if a customer identifies themselves as a problem gambler and requests to be excluded from the venue  • Remove any person who enters the gambling area of a casino venue in breach of an exclusion order From this Legislative requirement came our Host Responsibility Program – Implemented Dec 2007  Reviewed and revised Sept 2013 SKYCITY Entertainment Group Confidential 7
  6. 6. Host Responsibility Program • Problem Gambling Gambling Act 2003 • Responsible Sale of Alcohol Sale and Supply of Alcohol Act 2012 SKYCITY Entertainment Group Confidential 8
  7. 7. Role of Host Responsibility • SKYCITY Auckland has a dedicated „Host Responsibility‟ function   • Prevent and minimise gambling and alcohol-related harm Provide support and advice to the business about host responsibility Key activities  Manage all host responsibility-related information –  Provide information and advice to customers who we suspect may be problem gamblers –  Problem gambling indicators, staff observations, customer interviews, third party inquiries Offer exclusion and refer customers to problem gambling counsellors Staff training – –  How to identify possible/ probable indicators of problem gambling Reporting observations Engage with service providers, researchers, regulators – Regular meetings, provide information, show and tell site tours for all counsellors, telephone-helpline staff SKYCITY Entertainment Group Confidential 9
  8. 8. Staff Training • All SKYCITY staff receive host responsibility training  In-depth classroom-based training provided for more senior staff  Legislative background and context  Significance of our Host Responsibility Programmes  Indicators of problem gambling – –  “Four Red Flags” 25+ other indicators Customer interactions and importance of PREVENTION – • • • Appropriate interactions / Reporting observations Content covers gambling harm prevention and minimisation and responsible service of alcohol External stakeholders invited to present Liquor Licensing Police invited to present SKYCITY Entertainment Group Confidential 10
  9. 9. New Approach to Staff Training • New requirements (more courses, more content) provided impetus for a new approach to training  • Embraced e-learning for refresher training and training to a wider group Shifted emphasis from compliance focus to taking responsibility to improve the working environment  Encourage staff to report “rude or undesirable behaviour” that may be associated with early stages of problem gambling  Frontline staff taught to pass on problem gambling-related information about customers, eg via phone, email, notes on back of roulette cards  Demonstrate to staff that their actions (reporting and intervening) can make a difference, eg – Customers behaving rudely will receive a letter… their behaviour improves… the working environment improves SKYCITY Entertainment Group Confidential 11
  10. 10. Prevention, Prevention, Prevention • Identifying early signs of potential harm and intervening is critical   • Exclusion should be seen as last resort “Slow down” initiative Staff training and engagement is key to success   • The “eyes and ears on the floor” Knowing what to look for and how to interpret customer behaviours Importance of accurate, timely reporting of observations   • Staff are required to report observations Appropriate follow-up action can then be taken Staff can see resulting changes in customer behaviour  Safer, more enjoyable and responsible gambling environment for everyone SKYCITY Entertainment Group Confidential 12
  11. 11. Strong Host Responsibility Contributes to Employee Engagement • An independent, company-wide engagement survey was commissioned in April 2009 to gauge employees‟ opinions and attitudes about SKYCITY • The survey included questions about host responsibility and employee gambling-related harm  • Results were positive:    HRP requires SKYCITY to report on staff perceptions of the effectiveness of the employee gambling harm prevention initiatives When asked if they “know where to go for information or advice on employee issues, including problems due to their own or someone else‟s gambling”, SKYCITY Auckland staff on average said they either “agree” or “strongly agree” Responses to three out of the four host responsibility-related questions were in the top six of all 58 questions In March 2013 SKYCITY commissioned another company-wide engagement survey to gauge employees‟ opinions and attitudes about SKYCITY as an employer.    The survey included questions about host responsibility, including employee gambling-related harm. 77% of SCML employees responded to the survey. Employees at SKYCITY are more engaged than any previous year the survey has been undertaken. Like previous surveys, the results regarding employee perceptions about host responsibility were very positive. Responses to two out of the four host responsibility-related questions were in the top five of all 58 questions in the survey, these items have been consistent top performers since 2010. Results showed responses to the statement “I believe SKYCITY is a responsible host” was again one of the top five drivers of whether an employee is engaged in their job and had a 78% favourable response from employees. SKYCITY Entertainment Group Confidential 13
  12. 12. Lessons Learnt • Training is critical   Engage staff though training / check the training is understood  • Keep content simple Show staff how they can make a difference – and improve their workplace Simple, discreet customer resources  • Know your audience / speak their language „Floor smart‟ Host Responsibility staff are an asset SKYCITY Entertainment Group Confidential 14
  13. 13. Employee Lanyard & Training Poster – Problem Gambling Indicators SKYCITY Entertainment Group Confidential 15
  14. 14. Reported Observed Indicators Year 2008 1003 2009 1170 2010 2482 2011 2944 2012 3788 2013 SKYCITY Entertainment Group Number of Observations 4837 Confidential 16
  15. 15. Improved Customer Resources • New requirements (responsible gaming brochure, more indicators of problem gambling) provided impetus for revision of customer resources • Simplified resources     • More translations : Exclusion brochures and associated documentation now available in 12 languages:  • „Self-exclusion‟ and „Concerned about someone else‟s gambling?‟ Good translations – checked by our staff for accurate contextuality Four strong indicators of problem gambling called „Four Red Flags‟ Training posters and lanyards developed Arabic, Chinese, English, French, Hindi, Khmer, Korean, Japanese, Maori, Samoan, Thai, Tongan, Vietnamese Focus on take-away format in discreet locations    Redesigned „Helping Hand‟ (showing counselling agencies‟ contact details) wallet cards distributed throughout gaming floor – less emphasis on large signs Smarter placement of materials – more likely to get picked up Unattended children brochure placed in all 660 hotel rooms to raise awareness of NZ law among international visitors SKYCITY Entertainment Group Confidential 17
  16. 16. Self-Exclusion Brochure SKYCITY Entertainment Group Confidential 18
  17. 17. Exclusions Year Self Exclusions SKYCITY Exclusions 2008 224 36 2009 394 65 2010 396 127 2011 388 156 2012 394 195 2013 420 138 SKYCITY Entertainment Group Confidential 19
  18. 18. Breaches Year Number of Breaches 2008 247 2009 279 2010 300 2011 345 2012 314 2013 390 SKYCITY Entertainment Group Confidential 20
  19. 19. SKYCITY Exclusion Brochure – Aimed at Concerned Others SKYCITY Entertainment Group Confidential 21
  20. 20. Third Party Approaches Year Number of Approaches 2009 44 2010 68 2011 77 2012 58 2013 64 SKYCITY Entertainment Group Confidential 22
  21. 21. Unattended Children & What are the Odds? Brochures SKYCITY Entertainment Group Confidential 23
  22. 22. Casino Environment, Advertising & Promotions • Requirements for the casino environment   Exit points and public telephone facilities must be clearly visible  Customers must be visible to venue staff on the gaming floor  Gaming areas must be well lit, utilising natural light where possible  • Clocks must be displayed in all gambling areas Non-gaming entertainment options must be available Advertising   • Bans on jackpot advertising Restrictions on signage affixed to casino venues Promotions  Significant regulatory scrutiny around promotional activity  Require internal sign-off by Legal, Regulatory and Host Responsibility teams SKYCITY Entertainment Group Confidential 24
  23. 23. Pre-Commitment SKYCITY Pre-Commitment 2013 Number of Players 2000 Enrolled Unenrolled* Breached Limits* Never Breached Limits* *Includes players that had enrolled in December 2012. SKYCITY Entertainment Group Confidential 25
  24. 24. Pre-Commitment Number of Players Breaching Limits Once or Multiple Times for PreCommitment in 2013 Number of Players 600 1 2 3 4 SKYCITY Entertainment Group 5 6 7 8 9 10 11 12 13 14 Number of Times a Player Has Breached Limits Confidential 15 16 17 18 19 20 26
  25. 25. QUESTIONS SKYCITY Entertainment Group Confidential 27
  26. 26. Session Evaluation
  27. 27. 1. The information presented was useful to me a. b. c. d. e. Strongly agree Somewhat agree Neither agree nor disagree Somewhat disagree Strongly disagree
  28. 28. 2. The information presented was clear and organized a. b. c. d. e. Strongly agree Somewhat agree Neither agree nor disagree Somewhat disagree Strongly disagree
  29. 29. 3. I would recommend this session to a friend/colleague a. b. c. d. e. Strongly agree Somewhat agree Neither agree nor disagree Somewhat disagree Strongly disagree
  30. 30. 4. I learned something new a. b. c. d. e. Strongly agree Somewhat agree Neither agree nor disagree Somewhat disagree Strongly disagree
  31. 31. 5. The presenter(s) was/were engaging a. b. c. d. e. Strongly agree Somewhat agree Neither agree nor disagree Somewhat disagree Strongly disagree
  32. 32. 6. Please rate this session overall a. b. c. d. e. Very good Good Average Poor Very poor

Amanda Ward. Host Responsibility at SKYCITY Auckland Session 3B Presented at the New Horizons in Responsible Gambling Conference in Vancouver, January 27-29, 2014

Views

Total views

3,634

On Slideshare

0

From embeds

0

Number of embeds

361

Actions

Downloads

7

Shares

0

Comments

0

Likes

0

×