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Financial Literacy for Lottery Players
Hoosier Lottery Case Study Indiana,
USA
Overview
• Gain insight into the appropriate role of the gaming
industry in promoting financial literacy
• Opportunity to review & critique the Hoosier Lottery’s
evaluation the program.
• Gain insight into concept of shared value and the
importance of proactive stakeholder engagement
Confidential & Proprietary
Show of hands…
• Who knows what “Hoosier” means?
• Who knows the percentage of adults on average
that use a budget?
• How many people in the room feel that it’s
appropriate for the gaming industry to produce and
promote financial literacy?
Confidential & Proprietary
About the Hoosier Lottery
• Insert logos
Confidential & Proprietary
Why Financial Literacy
• Partnership with local stakeholders
• Audience: Lottery winners, players, Ivy Tech students
• Strategy: Helping winners through life changing event,
general education on budgeting for entertainment
expense
• Launch and support
Confidential & Proprietary
Course Content
Confidential & Proprietary
Measurement & KPIs
• Current Metrics/Monitoring:
– 626 registrations
– 6% completion rate
– Qualitative analysis on the feedback generated by
players, winners, and the general public on the
usefulness of the content.
• Future Metrics/Monitoring: All of the above plus
results of survey
Confidential & Proprietary
Completion Rate by Module
Confidential & Proprietary
Stakeholder Feedback:
Players
• Liked:
• The words “invitation to learn” was used. Made it feel special and not like a requirement
or demand like a “teacher hitting you with a plastic ruler”
• Getting a certificate, felt like a special accomplishment
• Being able to take it “at my leisure”
• That it promoted the Hoosier Lottery as “socially aware”
• That it was free for anyone
• Disliked:
• Videos hard to understand - felt accent was distracting
• Questions in surveys were too repetitive and easy
• Felt like “Final Literacy” wording was intimidating and sounded “hoity-toity”
• Too intellectual focused.
Confidential & Proprietary
Stakeholder Feedback:
Treatment Community
• Suggested more promotion of the program.
• Called it “Good corporate citizenship”
• Suggested adding information about the program on
tickets.
• Praised the concept and asked for brochures to hand
out at future events.
Confidential & Proprietary
What does research say?
• There is a need for more research specific to financial literacy
as a responsible gaming tool.
• “Cokely and Kelley (2009) found that higher levels of
quantitative reasoning resulted in better decisions involving
risk, specifically lotteries and gambling.”
– N=80 undergraduate psychology majors
• Informed player choice – generally, players that have tools to
make wise choices stick to them.
Confidential & Proprietary
Lessons Learned
• Need lottery-specific data: Survey tool
• Re-launch with bigger PR push
• Inserting stakeholder feedback into the changes
Confidential & Proprietary
Questions?
Confidential & Proprietary
1. Open New Horizons app
2. Select the Agenda button
3. Select This Session
4. Select Take Survey at the bottom
To provide session feedback:
If you are unable to download the app, please
see one of our conference hosts located just
outside the room.

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Financial literacy for lottery players - Indiana case study

  • 1.
  • 2. Financial Literacy for Lottery Players Hoosier Lottery Case Study Indiana, USA
  • 3. Overview • Gain insight into the appropriate role of the gaming industry in promoting financial literacy • Opportunity to review & critique the Hoosier Lottery’s evaluation the program. • Gain insight into concept of shared value and the importance of proactive stakeholder engagement Confidential & Proprietary
  • 4. Show of hands… • Who knows what “Hoosier” means? • Who knows the percentage of adults on average that use a budget? • How many people in the room feel that it’s appropriate for the gaming industry to produce and promote financial literacy? Confidential & Proprietary
  • 5. About the Hoosier Lottery • Insert logos Confidential & Proprietary
  • 6. Why Financial Literacy • Partnership with local stakeholders • Audience: Lottery winners, players, Ivy Tech students • Strategy: Helping winners through life changing event, general education on budgeting for entertainment expense • Launch and support Confidential & Proprietary
  • 8. Measurement & KPIs • Current Metrics/Monitoring: – 626 registrations – 6% completion rate – Qualitative analysis on the feedback generated by players, winners, and the general public on the usefulness of the content. • Future Metrics/Monitoring: All of the above plus results of survey Confidential & Proprietary
  • 9.
  • 10.
  • 11. Completion Rate by Module Confidential & Proprietary
  • 12. Stakeholder Feedback: Players • Liked: • The words “invitation to learn” was used. Made it feel special and not like a requirement or demand like a “teacher hitting you with a plastic ruler” • Getting a certificate, felt like a special accomplishment • Being able to take it “at my leisure” • That it promoted the Hoosier Lottery as “socially aware” • That it was free for anyone • Disliked: • Videos hard to understand - felt accent was distracting • Questions in surveys were too repetitive and easy • Felt like “Final Literacy” wording was intimidating and sounded “hoity-toity” • Too intellectual focused. Confidential & Proprietary
  • 13. Stakeholder Feedback: Treatment Community • Suggested more promotion of the program. • Called it “Good corporate citizenship” • Suggested adding information about the program on tickets. • Praised the concept and asked for brochures to hand out at future events. Confidential & Proprietary
  • 14. What does research say? • There is a need for more research specific to financial literacy as a responsible gaming tool. • “Cokely and Kelley (2009) found that higher levels of quantitative reasoning resulted in better decisions involving risk, specifically lotteries and gambling.” – N=80 undergraduate psychology majors • Informed player choice – generally, players that have tools to make wise choices stick to them. Confidential & Proprietary
  • 15. Lessons Learned • Need lottery-specific data: Survey tool • Re-launch with bigger PR push • Inserting stakeholder feedback into the changes Confidential & Proprietary
  • 17.
  • 18. 1. Open New Horizons app 2. Select the Agenda button 3. Select This Session 4. Select Take Survey at the bottom To provide session feedback: If you are unable to download the app, please see one of our conference hosts located just outside the room.

Editor's Notes

  1. 2 min