1. HollyWalker
Focus Group Analysis
I have put the first draft edit on a closed Facebook group via a link to
my YouTube channel. As well as this I have also included a link to my
survey, which I asked everyone to answer. I am going to analyse
these results and see if there are any trends, what my target
audience is and if there are any improvements that can be made.
QuestionOne:
QuestionTwo:
QuestionThree:
Our firstquestionhad mixedanswerswith3people answeringwomenand5
people answeringboth.Thismaybe due to the feminine featuresinthe video
whichtherefore makesitmore relatable towomen. Withthe onlycharacterin
the videobeingawomenitmakesan instantconnectionwiththe female
audience. OverallIdothinkthe songcan be relatedtobothas there are no
clearcut indicationsthatitis more aimedatjust one gender.
I thinkthat ourvideoissuitedtoa youngeraudience,thiscouldbe due tothe
conventionsof R’N’Bmusicvideowe have followedto,althoughbyaddingour
owntwist.We have now establishedourtargetaudience.
Throughour questionnairewe have had100% positive feedbackthat
our blackand white scheme iseffective.Ifeel thatwe have achieved
and challengedthe conventional R’N’Bmusicvideobymakingit
more classicrather thanoversexualised.The blackandwhite theme
alsosuitsthe name of the track haunted.

2. HollyWalker
QuestionFour:
QuestionFive:
QuestionSix:
Havingreceived100% positive feedbackIfeel thatwe have
succeededinmakingsure ourimagesare appropriate forourvideo.
Throughoutthe songthere were fasterandslow parts where we had
to getthe imagescorrectwiththe beat.Additionallyusing the
editingtool toslow andspeedupthe footage.“The movementsare
slow whichfitsinwiththe slow pace of the song”This supportsthat
are videoiseditedsuccessfullyandeffectively.
Whenplanningwe wantedtochallenge the conventionsof R’N’B
musicvideosandhavingabstractmysteriousimagery.Byhaving
100% positive feedbackmakesourplanningeffective.“Itmakesit
more interestingto watch.”Thisconcreatesourproposal of making
it rememberable forourtargetaudience.
“It helpsthe audience tobecome engagedwiththe videoandsuits
the song”.Althoughthere wasn’taclear narrative, withimages it
supportedthe lyricsandbeatto match perfectlyandcreate
somethingappropriateforthe artistused.

3. HollyWalker
QuestionSeven:
QuestionEight:
QuestionNine:
OriginallywithBeyonce beingaPop/R’N’Bartistwe chose ourgenre
to be slow R’N’B,twovotedforthe same answer “Slow Pop”.This
still suitsourvideoandispositive feedback.We have hadbeen
givenfeedbackof “Gothic”genre whichlinkedinwiththe darkblack
and white mysteriousimagery.
Havingaskedcan the audience relate toourvideoinanyway, a
response was “yes,asthe main characteris a girl.”Thissupportsour
original planwhatfemaleswouldrelatetothe felinityalsothe
abstract imagery. Othershave said“nobut lovedit”whichshowsits
versatility.
Havingaskedthe questionwouldyourecommendourmusicvideo
to a friend,we received100% positive feedback.Thisindicatesthat
we have achievedaprofessionalsuccessful musicvideo.If Iwasto
create one again I wouldtake intoconsiderationthe skilfulediting
techniqueswe usedwiththe appropriate imagerytolinkwiththe
song.

4. HollyWalker
QuestionTen:
Althoughall are feedbackwaspositive stating“Idon’t suggestany
improvements,Ithinkthe use blackandwhite worksperfectlywith
the song andI reallylike the use of yourshotsand editing”,we
knew thatthe abstract imageryandshotswithnotrevealingthe
characters full identitywouldsetconfusionforsome of our
audience.