1. Title –
The title ’12 years a slave’ is in the centre of the page. The
fact that it is in the centre of the page suggests that it is
integral to the story/message within the film. The number
‘12’is in orange/golden text which contrasts with the picture
and also the word ‘slave’. This is due to gold having
connotations of wealth and royalty which directly juxtaposes
the word slave which has connotations of poverty and a poor
standard/quality of life. Despite this difference, the font is all
in a old fashioned style font to reflect the setting and scene of
the film and what time in history it is referring to.
Main image –
The main image on a poster will usually contain the main
characters of a film. An audience could guess from this
poster that the main characters is a slave purely from his
clothing and his race in relation to the context. Moreover his
facial expression and stance emphasises that he is running
away from something he is scared of. This could be seen as
him running away from slavery and could also link in with
the statement below saying that it’s a true story. This
encourages people to go and see the film as they will be
interested in what his true story is and why he is running
away. It also allows the audience to empathise with him as
we have all felt scared and worried and wanted to run away
at one point in our life; so this emotional connection could
encourage more viewers.
Institutional information –
In having the main actors names as well as the directors it
encourages audiences who enjoy the films that the celebrities
have starred in/been directed by before. Despite most of the
cast and director being fairly un-well-known it could still
encourage a few extra people to see the film if they are aware
of the actors and director. Moreover, in including that this
film is a true story it entices audience to go and see the film
as it feels more realistic. This allows audiences to empathise
with characters as they understand it was a real occurrence
and this may encourage more people to go and see the film if
they feel they can connect with the characters on an
emotional level.
Release –
The poster does not have the release period at the bottom so is
very vague about the date of this and the specifics. This could
be to create a viral hype/word of mouth about when this new
film is coming out and creates an exciting, anticipating and
mysterious atmosphere about the film and its release.
