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Vita Liberata Brand Knowledge
1.
2. Alyson Hogg, Founder & CEO
who we are
Vita Liberata are the experts in luxury tanning and skincare, headquartered in Northern
Ireland. We launched in 2003 and branched exclusively into tanning and skincare
in 2007 with the world’s first odourless tan – Rich Silken Sun. Odour Remove™
technology is now present in all our tanning solutions across every collection.
what we stand for
We believe in making no-compromise products. We only create products that are
completely non-toxic, organic, free from parabens, alcohol and perfume. We believe
that healthy, beautiful and easy to use products make life that little bit more simple and
free up more time to allow you to enjoy natural beauty.
our Founder
Alyson Hogg established Vita Liberata in 2003 and as CEO she remains the driving
force behind its success. In the course of developing the range Alyson has become
one of the most authoritative voices in the industry, taking an entirely new approach
to move away from negative connotations around self tanning, towards natural,
odourless, pure formulations that guarantee flawless results.
When passion, instinct and a woman’s touch were
added to the talent of a brilliant chemist, it became
possible to create the best tanning product in the
world. We create a little moment of joy with each
beautifully natural tanning experience. What we do
is wonderfully simple. We capture sunny summer
days in the best possible formula and keep them in
a bottle for you.
4. Easy to Apply
-
Dries Instantly
-
Moisture Locking System for 72hr hydration
-
Odour Remove™ Technology for zero smell
-
Certified organic botanicals
-
Perfect Fade
-
World’s only 2 - 3 Week Tan
pHenO2
Technology
WHAT makes our
tan unique?
5. Aloe Vera
Feature: Source of Vitamin C & E
Benefit: Anti ageing, improves the skin’s
firmness, hydrates, moisturises, conditions
Licorice
Feature: Anti Inflammatory
Benefit: Anti ageing, soothing, anti
inflammatory and hydrating
Glycerin
Feature: Source of Vitamin A
Benefit: Anti ageing and moisturising, offering
healing and protection to skin
Bladderwrack
Feature: Source of Omega-3
Benefit: Alleviates dry, irritated skin, reduces
inflammation and detoxifies the body
Hydrolysed Silk
Ginkgo Biloba
Feature: Anti Bacterial
Benefit: Protects against free radicals, acting
against signs of ageing like wrinkles, sagging
and age spots
Lychee
Feature: Source of Vitamin B & C
Benefit: Anti ageing with anti oxidant actives
Melon
Feature: Source of Vitamin A & C
Benefit: Offers a wide range of anti oxidant
benefits
Raspberry
Feature: Skin Conditioning
Benefit: Anti oxidant with repairing, conditioning
and moisturising qualities
Tocopheryl Acetate
Feature: Source of Vitamin E
Benefit: Very active skin friendly anti-oxidant that
naturally protects against UV-radiation damage
Luxurious extracts & ingredients
Feature: Retains moisture at skin’s surface
Benefit: Retains moisture at the skin’s surface
for hydration and conditioning
6. vita liberata Collection - 24 skus
PHENOMENAL TINTED
pHenomenal
2 - 3 Week Tan Mousse
Available in: Light, Medium & Dark
125ml
pHenomenal
2 - 3 Week Tan Lotion
Available in: Medium & Dark
150ml
Hero
Sku
Tinted Lotion
Available in: Medium & Dark
200ml
Tinted Mousse
Available in: Light, Medium & Dark
100ml
Gradual
Gradual Lotion
Available in: Light, Medium & Dark
200ml
face Wash off
Rich Face
Tinted Lotion
Available in: Light
100ml
Deep Face
Gradual Lotion
Available in: Light
100ml
Wash Off
Available in: Medium
200ml
essential extras
Moisture Boost
Body Treatment
175ml
Super Fine
Skin Polish
175ml
Tanning Mitt
7. vita liberata hero products
pHenomenal
2 - 3 Week Tan Mousse
pHenomenal
2 - 3 Week Tan Lotion
*****
fantastic!
I have used almost every product going, and believe me...this
is the best product you will ever use. It glides on smoothly not
a streak in sight, no orange colour, lovely bronze. Will use this
everytime.
*****
The best
This is by far the best self tanner I’ve ever used...and I’ve pretty
much tried them all! There’s no self-tanner smell at all, it gives
you instant color, and it looks perfectly natural. It even fades in a
natural looking way. Amazing!
8. pHenomenal
2 - 3 Week Tan Mousse
Fair, Medium & Dark - 125ml
World’s longest lasting & ultra fast drying
tan mousse with pHenO2 technology.
Mousse formulation is incredibly easy to use and dries in
seconds.
Moisture Locking Technology dramatically enhances the
skin’s ability to maintain a perfect moisture balance, which
ensures an even fade.
pHenO2
technology works to ensure the DHA is released
slowly to increase the length of your tan.
Odour Remove™ ensures zero smell for the duration of
your tan.
3 applications applied over 24 - 36 hours will last up to 3
weeks.
*Lasts up to 4 times longer than regular tans.
9. pHenomenal
2 - 3 Week Tan Lotion
Medium & Dark - 150ml
World’s longest lasting & ultra hydrating
tan lotion with pHenO2
technology.
Unique lotion formula guarantees the most hydrating and
skin conditioning tan. It is perfect for dry, sensitive and
mature skin types.
Moisture Locking Technology dramatically enhances the
skin’s ability to maintain a perfect moisture balance, which
ensures an even fade.
pHenO2
technology works to ensure the DHA is released
slowly to increase the length of your tan.
Odour Remove™ ensures zero smell for the duration of
your tan.
3 applications applied over 24 - 36 hours will last up to 3
weeks.
*Lasts up to 4 times longer than regular tans.
10. Rich Face
Tinted Tan Lotion
Light - 100ml
The original odourless, streak-free tanner.
Ultra hydrating lotions with instant colour so you can tan
and go while your tan develops over 4 - 8 hours.
Develops to a beautiful, light SUNKISSED glow that lasts
for up to 7 days.
Unique Moisture Locking Technology for 72 hour skin
hydration.
Odourless formulation that is easy to apply and fades
perfectly like a natural tan.
Perfect for dry, sensitive and mature skin.
11. Tinted Tan Lotion
Medium & Dark - 200ml
The original odourless, streak-free tanner.
Ultra hydrating lotion with instant colour so you can tan
and go while your tan develops over 4 - 8 hours.
Rich develops to a medium GOLDEN BRONZE tan that
lasts for up to 7 days.
Extra Rich develops to a LUSCIOUSLY dark tan that lasts
for up to 7 days.
Unique Moisture Locking Technology for 72 hour skin
hydration.
Odourless formulation that is easy to apply and fades
perfectly like a natural tan.
Perfect for dry, sensitive and mature skin.
12. Deep Face
Gradual Tan Lotion
Light - 100ml
The original odourless gradual tan
Ultra hydrating lotion that applies clear like a moisturiser
and develops a tan over 4 - 8 hours.
Develops to a light SUNKISSED GLOW that lasts for up to
7 days.
Unique Moisture Locking Technology for 72 hour skin
hydration.
Odourless formulation that is easy to apply and fades
perfectly like a natural tan.
Perfect for dry, sensitive and mature skin.
13. Gradual Tan Lotion
Light, Medium & Dark - 200ml
The original odourless gradual tan
Ultra hydrating lotions that apply clear like a moisturiser and
develop a tan over 4 - 8 hours.
Warm develops into a light SUNKISSED GLOW that lasts
for up to 7 days.
Deep develops to a medium GOLDEN BRONZE that lasts
for up to 7 days.
Deeper Deep develops to a LUSCIOUSLY dark tan that
lasts for up to 7 days.
Unique Moisture Locking Technology for 72 hour skin
hydration.
Odourless formulations that are easy to apply and fade
perfectly like a natural tan.
Perfect for dry, sensitive and mature skin.
Zero transfer onto clothing.
14. Tinted Tan Mousse
Light, Medium & Dark - 100ml
Instant bronzing & ultra fast drying
mousse
Ultra fast drying mousse with instant colour so you can tan
and go while your tan develops over 4 - 8 hours.
Ultra Sheer develops into a light SUNKISSED GLOW that
lasts for up to 7 days.
Sheer develops to a medium GOLDEN BRONZE tan that
lasts for up to 7 days.
Intense develops to a LUSCIOUSLY dark tan that lasts for
up to 7 days.
Unique Moisture Locking Technology for 72 hour skin
hydration.
Odourless formulations that are incredibly easy to apply
and fade perfectly like a natural tan.
Develop darker than lotions.
15. Rapid
Fast Acting - Tinted Tan Mousse
100ml
Instant bronzing & ultra fast drying
mousse
Rapid allows you to choose your shade and enjoy a perfect,
flawless tan after as little as 1 hour!
For a light SUNKISSED glow, you simply wash off the guide
colour after 1 hour.
For a medium GOLDEN BRONZE tan, leave 2 hours before
showering.
To achieve a LUSCIOUSLY DARK result, wait 3 hours or
more before showering.
Unique Moisture Locking Technology for 72 hour skin
hydration.
Odourless formulations that are incredibly easy to apply
and fade perfectly like a natural tan.
16. Super Dark
Tinted Tan Mist
100ml
The darkest developing tan from
Vita Liberata
Tinted liquid formulation allows you to ‘tan & go’ in an
instant, with a deep holiday bronzing that will look like
you’ve spent two weeks on a Caribbean island.
Incredibly easy to apply with Odour Remove™ for zero
smell.
Develops over 4-8 hours and lasts up to 7 days.
Unique Moisture Locking Technology for 72 hour skin
hydration.
Contains certified organic botanicals that condition and
nourish the skin to guarantee a flawless finish and perfect
fade.
17. Capture the Light
Illuminating Skin Finish with SPF 25
30ml
Capture the Light – Opaque Illuminating Skin Finish
is considered by beauty experts to be “better than a BB
Cream for the body”. It offers a skin smoothing finish which
banishes blemishes and fades freckles.
Capture the Light - Translucent Illuminating Skin Finish is a
revolutionary illuminisor with skin perfecting elements that
offers exceptional iridescence with a subtle hue.
Opaque Latte gives a medium tan colour with opaque, BB-
esque coverage and a dramatic light reflecting effect.
Opaque Latte Light gives a light tan colour with opaque,
BB-esque coverage and a dramatic light reflecting effect.
Opaque Buttermilk gives a pale finish with opaque, BB-
esque coverage and a dramatic light reflecting effect.
Translucent Rose is perfect for pale skin, adding a light
reflecting finish that enhances the skin tone.
Translucent Gold is perfect for medium or dark skin, or for
enhancing a Vita Liberata tan.
18. Moisture Boost Body Treatment
Luxury Hydration
175ml
Luxury moisturiser, rich in natural and certified organic
extracts to soothe and condition the skin. The lotion is
absorbed instantly and will leave the skin soft and silky to
touch. When applied on the days following tanning, it will
enhance your tan, encouraging longevity and a perfect,
flawless fade.
Tanning Mitt
An extra soft flock application mitt designed to work with
and enhance Vita Liberata tans. Ensures a smooth and
streak-free natural tan. Can be hand-washed and reused
numerous times without reducing its effectiveness.
Super Fine Skin Polish
Moisturising Exfoliator
175ml
Luxury skin exfoliator with spheres of Jojoba beads that
gently remove dead skin cells while ultra-rich natural and
organic moisturisers perfectly condition the skin. Prepares
the skin perfectly for tanning.
19. Spray Tan Collection
TINTED spray tan collection offers an instant bronzing color
while your tan develops over 4 - 8 hours. Available in four
shades.
INVISI spray tan collection applies clear with no tinted guide
color so ensures absolutely no transfer onto clothing. Develops
subtly over 4 - 8 hours. Available in three shades.
RAPID spray tan promises beautiful instant color and a natural
bronze tan after just 90 minutes. Available in Medium.
• Odour Remove™ for zero smell
• Moisture Lock™ for 72 hour hydration
• Dries in moments
• Perfect fade
• Certified organic botanicals
INVISI
Spray Tan
TINTED
Spray Tan
RAPID
Spray Tan
professional
20. ESSENTIAL EXTRAS
for
preparation & Aftercare
Barrier Cream (500ml)
A luxurious post-tanning moisturiser. It nourishes the skin
and helps prolong your tan.
Super Fine Skin Polish (500ml)
A pre-tanning exfoliator for face and body. Contains super
fine jojoba beads to gently loosen dead skin cells, leaving
the skin silky smooth.
Skin Plumping Peptide Mist (200ml)
Can be used pre-tanning to balance the pH of the skin,
preparing the skin for a flawless tan result.
professional
21. MANUAL Collection
Rich(
**)
Tinted Tan Lotion (500ml)
A medium tinted lotion that gives instant colour and
develops a GOLDEN BRONZE tan over 4 - 8 hours.
Extra Rich(
***)
Tinted Tan Lotion (500ml)
A dark tinted lotion that gives instant colour and
develops a LUSCIOUSLY DARK tan over 4 - 8 hours.
Deep(
**)
Untinted Tan Lotion (500ml)
A medium untinted lotion. It applies clear like a
moisturiser and develops a GOLDEN BRONZE tan over
4 - 8 hours.
Deeper Deep(
***)
Untinted Tan Lotion (500ml)
A dark untinted lotion. It applies clear like a moisturiser
and develops a LUSCIOUSLY DARK tan over 4 - 8 hours.
professional
24. how do we support the brand?
SOPHIAVEGARAGWYNETHPALTROW
GIULIANA RANCIC
25. the
GRAZIA
-
“Use the latest
generation of Vita
Liberata self tan with no
streaks or smells.”
WOMEN’S HEALTH
-
Women’s Health
Magazine love
pHenomenal Dark
2-3* Week Tan!
VANITY FAIR
-
“One of the best
self-tan products we
have tested to date…
we swear by
Vita Liberata”
GLAMOUR
-
“Use Vita Liberata
for a healthy
looking tan!”
Press coverage
26. THE TIMES MAGAZINE
-
“If you like fake tan
but wish it would last
longer, try Vita Liberata’s
pHenomenal.”
ELLE
-
Elle Magazine
recommends Vita
Liberata as one of the
best self tans
available!
COSMOPOLITAN
-
Cosmopolitan’stanning advice is touse Vita Liberata!
Press Coverage
