2. Who are they?
• My target audience will be a relatively
individualistic, possibly slightly mainstream at times
because they often enjoy listening to radio stations
such as Radio 1. However they will prefer to listen to
more acoustic music such as Mike Dignam and
Birdy.
• The age of my chosen audience will vary, ranging
from sixteen years old upwards, cutting off around
forty. There is no particular gender either because
acoustic/easy-listening music is enjoyed by men and
women.
• They will fall between A-C on the jicnar scale and
will take pride in their work, being aspirers. They will
be openly intelligent without verging on the edge of
arrogance, simply enjoying education instead of
bragging about themselves.
• My audience will drift in and out of a hedonistic life
however they are more laid-back and will have fun
doing more chilled activities. This, however, does not
mean they dislike going out to parties or meals, and
3. Who are they?
• My audience won’t have strong opinions on their music taste and will appear
to have a very carefree attitude; this may mean they could suddenly favour a
cover of a song even if they aren’t fans of the artists themselves.
• They will often shop on the high street at places such as H&M and
Republic, however they will also own certain branded clothing from Urban
Outfitters, Obey and Two Seasons.
• My audience will like to be considered as original
but will not be concerned if someone disagreed.
• They will keep fit and focus on their health to an acceptable extent, taking
part in fitness activities like running and surfing. They will often refer to these
as hobbies instead of ‘going to the gym’.
• My audience may also experiment with music themselves, especially
acoustic covers of well known songs.
4. Who are they?
• They enjoy watching a wide variety of films ranging from independent films such as
Juno and Welcome To The Rileys to more mainstream films like The Hangover.
• My audience very rarely take part in internet piracy; they tend to take pride in certain
CDs that they can play in their cars rather than on their iPods. They will often be found
in HMV browsing.
• My audience frequently have easy-listening music playing throughout their house
because of their dislike of uncomfortable silence. Their most played album will most
likely to be Ed Sheeran.
• Additionally, they will also be interested in long-term relationships, the wild single life
being relatively unattractive for them. However not all of them will be in a relationship
but may just desire one.
