2. Introduction
• In this power point there will be products.
each product that will be in this power point I
will explain about.
• Their perception/image.
• The values the product has.
• Beliefs (if there is one).
• And the influence they have).
3. Xbox 360
• Facts and Figures: Compare gaming internet with other gaming
connections.
• It was cool everyone had the gaming system and loved it so I wanted it as
well. I believed this was the best system because I went online and
searched it up and they said this was better than the PS2.
• The fact that it was the newest gaming system and had lots of good
comments on the internet as PS2 didn’t have good internet connection
really made me want to buy this.
• It shows that I am a serious gamer because I got top notch good quality
gaming system.
• Cool and also gamer because it shows that you are true to your gaming
and that you care about your gaming by buying one of the best console
throughout the world.
4. Shoes Nike Lunarlite
• Values Association: use popular sporting athletes to advertise for their
company.
• They are running shoes and I needed them. They attracted me because
they were green and stood out and lots of people like these shoes and
they weren’t that expensive.
• I saw a billboard with a famous American sprinter on it and he had the
same shoes on and I thought that if he wears them and he’s good then if I
wear them I will be good also.
• It shows that I am athletic because these shoes are running shoes and are
very comfortable
• The image associated with this is Cool, Fast but mainly athletic because
for track and field that is the sport that you have to be most healthy and
fit for.
5. HP laptop
• Facts and Figures: they compare their computers with other name brand
computers.
• It is a very good laptop and very trustable my mom has had her computer
for 15 years and it is still going well so this influenced me to buy my
laptop.
• The guy at best buy in the nerd herd out of all the computers he
recommended I buy this one because it was really good and I listened to
him and so far it has lived up to it’s potential.
• It shows that I care about school because this is not a gaming computer it
is a computer made for school.
• Good but trustable is more for the image because I have had my computer
for 2 years and it is still going strong.
6. Baseball Hat
• Values Association: Shows big popular baseball athletes wearing New Era
baseball hats.
• The main reason I bought this hat is because I wanted to support my
favorite team because I go to St Louis every year to watch baseball games.
• Because they had a choice that I could put my name on the back of the hat
and I thought that was cool and I got it.
• It shows that I support my team because I show my true colors by wearing
my team’s uniform, baseball hat and colors.
• The value associated with this product is family because you’re a part of a
team your fan base is your team your fellow fans are your team as well.
• The image associated with this is Cool, Stylish but the main one is honesty
because you stay true to your team.
7. Trumpet
• Values Association: For the image they used Photoshop in the ads to
make it look good and attract people’s attention and make it brassier.
• I bought this because I am in Beginning band and I chose trumpet to be
my instrument so I bought it and this one was the best brand and had a lot
of good feedback from previous costumers.
• Because it was the best trumpet available And it was a decent price and I
needed it because I want to be the best in the beginning band class
because otherwise I have wasted money on my trumpet.
• It shows I want to have good grades in my beginning band class because I
bought the best possible trumpet so that I can’t blame my trumpet on
ever messing up just me.
• The image associated with this product is Trustable but mainly best
because the best trumpet players would use this instrument because it is
the best there is.
