Transcending Geography and Generations with Social Media

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Keynote to monthly meeting of the Silicon Halton community, June 21 2010 - social media for professionals and growing businesses

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Transcending Geography and Generations with Social Media

  1. 1. Transcending Geography and Generations Social Media for Professionals Silicon Halton MeetUp – June 22, 2010 Cheryl McKinnon, CMO @ Nuxeo @CherylMcKinnon
  2. 2. Web Levels the Playing Field • Small companies can compete with large incumbents • New companies can compete with established providers • Easy to look bigger than you are • Build global street cred in your area of expertise 2
  3. 3. Build Your Web Community Now 3
  4. 4. Rise of “Web 2.0” • You Know the Drill – Blogs, Wikis, Twitter, Community Sites, Image / Video Sharing Sites, Social Bookmarking • Gained popularity in Consumer World, but becoming Business mainstream in recent years 4
  5. 5. Why Engage? • Need a Clear Purpose - Start with 1 – not many • Listening vs. Engaging vs. Reacting • Event? Brand? Program / Company Promotion? • Personal or Professional Development? • Market Research, Community Polling (aka Crowd Sourcing), Competitive Intelligence • Unleash Your Alter Ego for Practice 5
  6. 6. Rules of Engagement • “Social” Media means Interacting with People – Conversation – Plain Language – Sense of Personality – Don't Talk Like a Press Release • Always Remember the Network Effect 6
  7. 7. Rules of Engagement • Distinguish Between a Corporate Social Media Name and a Personal One – Corporate Name – links to more formal Press Releases, Events, Articles, Call to action – Personalities – a commentary on the more formal content – highlight, best quote, why they liked it. – 7
  8. 8. Rules of Engagement 8
  9. 9. Where to Engage • Four Key Areas for Business – Program Awareness and Lead Generation – Customer Service and Care – Competitive and Market Intelligence – Recruiting and Building Talent Pool – 9
  10. 10. Look Bigger Than You Are • Amplify In Person Events with Social Media Participation • Challenge Assumptions and Lazy Shorthand • Stretch Conference and Trade Show Dollars by Ignoring Most Booths • Coordinate Staff and Partner Online Efforts • Promote Content Across Multiple Channels – 10
  11. 11. Building Network - Talent 11
  12. 12. Building Network – Lead Gen 12
  13. 13. Building Network – Market IQ 13
  14. 14. Tracking Content • Twitter • “Hashtags” •# • Metadata 14
  15. 15. Building Awareness • Blogs 15
  16. 16. Building Awareness • Think about the Participants as well as the Platform 16
  17. 17. Building Network – Lead Gen • Professional Associations 17
  18. 18. Building Network • SlideShare.Net / YouTube / Vimeo / Blip TV 18
  19. 19. Never Underestimate the Power of Passion 19
  20. 20. Q&A • Round Table – Where have you started? – What worked? – What Didn't? – What Will you Try This week? – At Home? – At Work? 20

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