2. TASK 1 – MARKET MAPPING
How useful is market mapping in helping the business you have chosen to identify
the key features of its market?
You could:
• investigate a business that provides goods or services
• conduct primary and/or secondary research into this business
• use this primary and/or secondary research to identify the key features of the good or
service provided by this business. You might consider factors such as price and quality
• produce a market map for this business showing its position in relation to its
competitors
• present useful information/data to support the points you are making
• analyse how the market map could be useful to this business in identifying key features
of the market
• using your analysis, arrive at a supported judgement which states the usefulness of
market mapping to this business.

3. DATA/INFORMATION
Data is presented in a range of appropriate methods with high levels of attention to
detail.
What data do you have?
What ways can this data be presented?
Is one market map enough? Why / Why not?
What other map could be used?

4. WHAT SHOULD BE INCLUDED?
 Title: The task
 Define the question: specifically the keywords
 Overview of the Business:
 Findings / Analysis:
Use different methods of presenting the data.
 Recommendations / Judgement: Is a market map helpful to identify the key
features of its market?
 Evaluation / Limitations: This assessment could have been done better if.....
 Bibliography / References: Where did my information come from?
 Glossary / Keywords: What key words were used?
 Page numbers: Make sure each page and any diagrams are labelled

5. WHAT SHOULD BE INCLUDED?
 Title: The task
 Define the question: specifically the keywords
 Overview of the Business:
 Findings / Analysis:
Use different methods of presenting the data.
 Recommendations / Judgement: Is a market map helpful to identify the key
features of its market?
 Evaluation / Limitations: This assessment could have been done better if.....
 Bibliography / References: Where did my information come from?
 Glossary / Keywords: What key words were used?
 Page numbers: Make sure each page and any diagrams are labelled