This document provides guidance on completing a task to analyze how useful market mapping is for a business to identify the key features of its market. It instructs the user to research a business, conduct primary and secondary research to identify key features like price and quality, produce a market map showing the business' position relative to competitors, and analyze how the map could be useful to the business. It suggests including an overview of the business, findings from analysis, a recommendation on if market mapping is helpful, limitations, and references.
Marketing research is the systematic and objective
identification,
collection,
analysis,
dissemination, and
use of information
For adventurous travel blog please visit http://wilsontom.blogspot.com/
A Short overview into business planning. This was originally designed as a 2 to 3 hour primer for students in other faculties that wanted an overview of business planning.
A Pattern Language for Strategic Product RoadmappingLuke Hohmann
Here is the pattern language for developing a market driven product roadmap from my book "Beyond Software Architecture". You can use this format in conjunction with the Innovation Game® Prune the Product Tree to create great Product Roadmaps.
FINAL ASSIGNMENTName___________________Date_________________.docxmydrynan
FINAL ASSIGNMENT
Name:___________________
Date:____________________
CJT 2800: Professional Ethics in Criminal Justice-Spring 2014
Course Description:
Examines the decision-making process of those involved in the field of public safety, including law enforcement and corrections, as it relates to morals, values, integrity, discretion and authority. The course queries ethics as to the fair and equal treatment of those involved in the criminal justice process to include criminal justice personnel, victims and criminals. Topics relating to the history, definition, categories and theories of ethics; lying and deception as it relates to criminal justice; prejudice and discrimination in the field of criminal justice; and abuse of authority specific to the field of criminal justice will be examined.
Assessment: Presentation (15 minutes)
1. Each student will choose an ethics related topic to each of the following fields of criminal justice: law enforcement, courts, corrections and forensics.
2. Student will discuss the ethics issue as it relates to each of the fields.
3. Student will provide 1 possible resolution (accountability) to the ethics issues presented in his/her presentation.
4. Student will apply/analyze the ethics issue from each of the 3 theories discussed in the textbook (formalism, Utilitarianism, and Virtue ethics)
5. Student will discuss the impact of technology and media on the ethics issue.
6. The student will research the topic and must have 5 legitimate, documented resources (APA format).
7. The student will provide a 15 minute presentation on the topic using visual aids to include but are not limited to 3 of the following examples: powerpoint, youtube, interactive games, poll everywhere, etc.
8. The student will provide a one page, formal outline of his/her presentation and a citation page in APA format.
1. Create and or evaluate a marketing plan to a defined target utilizing an environmental and SWOT analysis, buyer behavior concepts, product strategy, pricing strategy, integrated marketing communication strategy and a distribution strategy.
2. Describe the relationship between an organization’s success, its customer’s ability and willingness to buy products and competitive and economic factors
3. Apply known methods to improve ethical decisions in a marketing organization
4. Compare and contrast the fundamental methods of gathering data.
5. Define what a market is for an organization
6. Explain why firms select and use different general targeting strategies
7. Develop a segment profile using the major segmentation variables when constructing a marketing plan
8. Evaluate market segments for a firm
9. Explain the benefits, dangers and methods, for positioning of a product, service or idea
10. Discuss the relevance and associated marketing tactics of each of the stages in the consumer buying process in the marketing plan
11. Compare and contrast the major characteristics of business customers and consumers
12. ...
MKT101A Assessment 1 Brief 20191111 Page 1 of 8 ASSESSM.docxaudeleypearl
MKT101A Assessment 1 Brief 20191111 Page 1 of 8
ASSESSMENT 2 BRIEF
Subject Code and Title MKT101A - Marketing Fundamentals
Assessment Marketing Report
Individual/Group Individual
Length 2000 words (+/- 10%)
Learning Outcomes Addressed a) Describe the marketing concept
b) Outline and apply the elements of the marketing
process.
c) Identify and explain the macro and micro
environmental factors impacting the marketing of a
business or industry.
d) Demonstrate an ability to incorporate new trends to
solve marketing problems and apply communication
skills.
Submission By 11:55pm AEST/AEDT Sunday of Module 5.1
Weighting 45%
Total Marks 100 marks
Context
Following from the Assessment 1 brief you need to develop a marketing report for the same
client. The focus of this marketing report is to review and analyse your client’s marketing
strategies. This includes identifying a target market, creating a positioning statement as well
as a marketing mix analysis. Then utilising the information gained from the Assessment 1
situational analysis, combined with applying the marketing principles you have learned in
the subject, develop a concise outline of marketing strategy recommendations to assist your
client in growing the business.
MKT101A Assessment 1 Brief 20191111 Page 2 of 8
Instructions:
Develop a marketing report based on the following sections:
a. Cover Page including:
▪ Business name
▪ Student Identifier (name and number)
▪ Subject code and name
▪ Date of submission
▪ Facilitator name
b. Table of contents
c. Brief introduction
d. Target Market Profile. Develop a target market profile applying two (2) variables for
each of the following segmentation elements: demographic, geographic,
psychographic and behavioural elements. Note: Your business may target more than
one market and if so, focus on what you think is the largest target market.
e. Positioning Statement. Develop a positioning statement for the client highlighting
the values and benefits offered by the brand to consumers. This may be derived
from evaluating the client’s website and marketing communications in order to
complete the “Moore positioning statement” (template below):
For: (target customers)
Who must: (solve a specific problem or fulfil a need)
Our product is a: (describe product or solution)
That provides: (key breakthrough benefit which solves the problem and/or a
reason to believe)
Unlike: (reference direct competitors)
Our product /solution offers: (describe the key point of competitive
differentiation)
f. Analysis of the Current Marketing Mix. Analyse the variables that include
applications of:
i. Product strategy:
▪ Identification/suggestion of the three levels of product
▪ Product classification
▪ Identification/suggestion of the product portfolio (width, depth and lines)
MKT101A Assessment 1 Brief 20191111 Page 3 of 8
ii. Prici.
MKT101A Assessment 1 Brief 20191111 Page 1 of 8 ASSESSM.docxhelzerpatrina
MKT101A Assessment 1 Brief 20191111 Page 1 of 8
ASSESSMENT 2 BRIEF
Subject Code and Title MKT101A - Marketing Fundamentals
Assessment Marketing Report
Individual/Group Individual
Length 2000 words (+/- 10%)
Learning Outcomes Addressed a) Describe the marketing concept
b) Outline and apply the elements of the marketing
process.
c) Identify and explain the macro and micro
environmental factors impacting the marketing of a
business or industry.
d) Demonstrate an ability to incorporate new trends to
solve marketing problems and apply communication
skills.
Submission By 11:55pm AEST/AEDT Sunday of Module 5.1
Weighting 45%
Total Marks 100 marks
Context
Following from the Assessment 1 brief you need to develop a marketing report for the same
client. The focus of this marketing report is to review and analyse your client’s marketing
strategies. This includes identifying a target market, creating a positioning statement as well
as a marketing mix analysis. Then utilising the information gained from the Assessment 1
situational analysis, combined with applying the marketing principles you have learned in
the subject, develop a concise outline of marketing strategy recommendations to assist your
client in growing the business.
MKT101A Assessment 1 Brief 20191111 Page 2 of 8
Instructions:
Develop a marketing report based on the following sections:
a. Cover Page including:
▪ Business name
▪ Student Identifier (name and number)
▪ Subject code and name
▪ Date of submission
▪ Facilitator name
b. Table of contents
c. Brief introduction
d. Target Market Profile. Develop a target market profile applying two (2) variables for
each of the following segmentation elements: demographic, geographic,
psychographic and behavioural elements. Note: Your business may target more than
one market and if so, focus on what you think is the largest target market.
e. Positioning Statement. Develop a positioning statement for the client highlighting
the values and benefits offered by the brand to consumers. This may be derived
from evaluating the client’s website and marketing communications in order to
complete the “Moore positioning statement” (template below):
For: (target customers)
Who must: (solve a specific problem or fulfil a need)
Our product is a: (describe product or solution)
That provides: (key breakthrough benefit which solves the problem and/or a
reason to believe)
Unlike: (reference direct competitors)
Our product /solution offers: (describe the key point of competitive
differentiation)
f. Analysis of the Current Marketing Mix. Analyse the variables that include
applications of:
i. Product strategy:
▪ Identification/suggestion of the three levels of product
▪ Product classification
▪ Identification/suggestion of the product portfolio (width, depth and lines)
MKT101A Assessment 1 Brief 20191111 Page 3 of 8
ii. Prici.
2. TASK 1 – MARKET MAPPING
How useful is market mapping in helping the business you have chosen to identify
the key features of its market?
You could:
• investigate a business that provides goods or services
• conduct primary and/or secondary research into this business
• use this primary and/or secondary research to identify the key features of the good or
service provided by this business. You might consider factors such as price and quality
• produce a market map for this business showing its position in relation to its
competitors
• present useful information/data to support the points you are making
• analyse how the market map could be useful to this business in identifying key features
of the market
• using your analysis, arrive at a supported judgement which states the usefulness of
market mapping to this business.
3. DATA/INFORMATION
Data is presented in a range of appropriate methods with high levels of attention to
detail.
What data do you have?
What ways can this data be presented?
Is one market map enough? Why / Why not?
What other map could be used?
4. WHAT SHOULD BE INCLUDED?
Title: The task
Define the question: specifically the keywords
Overview of the Business, including:
Location – include a map, description of area and transport
Products – explain which product we will analyse
Prices – what are the costs. (variable and fixed)
Findings / Analysis: Including the USP.
Recommendations / Judgement: Is a market map helpful to identify the key
features of its market?
Evaluation / Limitations: This assessment could have been done better if.....
Bibliography / References: Where did my information come from?
Glossary / Keywords: What key words were used?
Page numbers: Make sure each page and any diagrams are labelled
