Turn Your Challenges Into Benefits

1. Conduct useful (not just interesting) market research.
Keep your questionnaire simple, short and direct enough to get at the core of your needs.
Do not oversimplify the results and stick to the context and key goals.
Gain research understanding and be able to translate and explain it.
Do not overanalyze the research.
Use the right market research techniques advised by research professionals.
Do not expect research to provide all the answers.
View your research as investment rather than as an expense.
Use the right market research provider.
SUPPORT
decision making
ANALYZE
data
COLLECT
information
IDENTIFY
market needs
How to Succeed Using Market Research
What to Consider Before Conducting Market Research
Turn Your Challenges Into Benefits
Market research is simply …
Industries in focus:
Our Business Domains:
cQuest Project Support:
VISUALIZATION
TOOLS
CATI
STUDIO
ELECTRONIC DATA
COLLECTION
IDENTIFY YOUR BUSINESS
KEY CHALLENGE
ASSESS THE CHALLENGE COST
TO YOUR BUSINESS
DEFINE CLEAR
MARKET RESEACH GOALS
CARRY OUT RESEARCH THAT
WILL DIRECTLY IMPACT YOUR
BOTTOM LINE
IMPLEMENT THE FINDINGS
AND
EVALUATE IMPACT
KEEP AN EYE ON COMPETITION
AND
STAY AHEAD
cQuest Market Research & Consulting
1 2 3
4 5 6
36 Dragan Tzankov Blvd. WTC Interpred
Office A801 1040 Sofia Bulgaria
+359 2 815 49 10info@cquest-mrc.com www.cquest-mrc.com
CQUEST QUALITATIVE RESEARCH
Focus Groups
In-depth Interviews
Affinity Dyads
Ethnographic Research
Diaries
Shop-alongs
CQUEST QUANTITATIVE RESEARCH
Data collection methods:
o CATI
o CAWI
o CAPI/TAPI
o PAPI
Places of interviewing:
o In-home/Office
o Exit
o At the point of sale
o Convenience locations
Approach the challenge by relevant methods:
o Brand Health Tracking
o Brand Image & Positioning
o Consumer Behavior
o Segmentation
o Satisfaction
o Wants vs Needs
o Loyalty / Advocacy
o Likelihood to Recommend
o Concept Development & Testing
o Product Development & Testing
o Price Optimization
o Ad Development & Testing
o Target Audience Insights
o Message Impact
o Ability to Cause Action
o Reputation Measurement