Title ABC/123 Version X 1 Stakeholder Responses to Organizational Change HRM/310 Version 2 1Stakeholder Responses to Organizational ChangeCase Scenario You are the Human Resources Director of an imaginary Fortune 500 company named FusionTastic. This company deals in the design and manufacturing of retro garment wear of the 70s, 80s, and 90s, for which there has been a popular cultural interest amongst millennials. The company manufactures high-end quality clothing that is mainly sold in college towns and chic boutiques. FusionTastic also maintains an Internet store that serves customers from all over the world. The company was founded by a brother and sister team, Harry and Rosalie Smith, born in the 1970s, who grew up watching all the typical television shows of the 70s, and 80s, and 90s. They serve as CEO and CFO, respectively, of the company. The Board of Directors for your company want to acquire a small-scale costume company called Chameleon Costumery that consists of 20 costume stores located on the West Coast and whose primary revenue is generated mainly at Halloween time. FusionTastic employees and shareholders have been writing to the Board of Directors and the CEO and CFO expressing disdain over the acquisition of Chameleon Costumery. The concerns have been over FusionTastic lessening its unique reputation for niche, high-end quality garments to include an inexpensive and low-end line of costumes. There is fear that FusionTastic’s reputation and brand will be diminished with this acquisition. In addition, two long-time, 20-year employees, Josh Raymond and Griselda Lopez, have been chosen to head up the acquisition. They really do not want to see this happen because they value FusionTastic as it is. Josh is a technical and analytical type, and generally likes things to be done in a certain way. Griselda has always been considered a “hippie-type”, but is upset about the acquisition to the point that she is making herself sick and is thinking of quitting. Part of FusionTastic’s success has been due to Griselda’s creativity and vision. You believe that Harry and Rosalie want Josh and Griselda to be change leaders in the forthcoming acquisition. Copyright © XXXX by University of Phoenix. All rights reserved. Copyright © 2016 by University of Phoenix. All rights reserved. Executive Summary The purpose of an executive summary is to summarize a report. Executive summaries are written for executives who most likely do not have time to read the complete document. Therefore, the executive summary must cover the major points and be detailed enough to mirror the content yet concise enough for an executive to understand the substance without reading the entire report. An executive summary differs from an abstract. Readers use an abstract to decide whether to read the complete document. They read an executive summary to obtain information without having to read the report in full. The executive summary should be written as a document that ...

1. Title
ABC/123 Version X
1
Stakeholder Responses to Organizational Change
HRM/310 Version 2
1Stakeholder Responses to Organizational ChangeCase Scenario
You are the Human Resources Director of an imaginary Fortune
500 company named FusionTastic. This company deals in the
design and manufacturing of retro garment wear of the 70s, 80s,
and 90s, for which there has been a popular cultural interest
amongst millennials. The company manufactures high-end
quality clothing that is mainly sold in college towns and chic
boutiques. FusionTastic also maintains an Internet store that
serves customers from all over the world. The company was
founded by a brother and sister team, Harry and Rosalie Smith,
born in the 1970s, who grew up watching all the typical
television shows of the 70s, and 80s, and 90s. They serve as
CEO and CFO, respectively, of the company.
The Board of Directors for your company want to acquire a
small-scale costume company called Chameleon Costumery that
consists of 20 costume stores located on the West Coast and
whose primary revenue is generated mainly at Halloween time.
FusionTastic employees and shareholders have been writing to
the Board of Directors and the CEO and CFO expressing disdain
over the acquisition of Chameleon Costumery. The concerns
have been over FusionTastic lessening its unique reputation for
niche, high-end quality garments to include an inexpensive and
low-end line of costumes. There is fear that FusionTastic’s
reputation and brand will be diminished with this acquisition. In
addition, two long-time, 20-year employees, Josh Raymond and

2. Griselda Lopez, have been chosen to head up the acquisition.
They really do not want to see this happen because they value
FusionTastic as it is. Josh is a technical and analytical type, and
generally likes things to be done in a certain way. Griselda has
always been considered a “hippie-type”, but is upset about the
acquisition to the point that she is making herself sick and is
thinking of quitting. Part of FusionTastic’s success has been
due to Griselda’s creativity and vision. You believe that Harry
and Rosalie want Josh and Griselda to be change leaders in the
forthcoming acquisition.
Copyright © XXXX by University of Phoenix. All rights
reserved.
Copyright © 2016 by University of Phoenix. All rights reserved.
Executive Summary
The purpose of an executive summary is to summarize a report.
Executive summaries are written for executives who most likely
do not have time to read the complete document. Therefore, the
executive summary must cover the major points and be detailed
enough to mirror the content yet concise enough for an
executive to understand the substance without reading the entire
report.
An executive summary differs from an abstract. Readers use an
abstract to decide whether to read the complete document. They
read an executive summary to obtain information without
having to read the report in full.
The executive summary should be written as a document that
can stand on its own and is usually written on one or two pages,
depending on the length of the report. It restates the purpose of
the report and describes any results, conclusions, or
recommendations made in the report so that the reader
understands the reasons for the conclusion or recommendations.
Acronyms, symbols, and abbreviations must be written out.
Tables and figures in the report should not be referred to by
number in the executive summary.

3. The audience for an executive summary is receptive to the
message, so the writer should assume that the audience wants to
know and understand the message. It is written in a formal tone
using an impersonal style and eliminating first person pronouns
(I, we, our, etc.).
Use the following guidelines when writing an executive
summary:
· State clearly the purpose of the report.
· Present the major points in the same order they are written in
the report.
· Summarize the results, conclusions, or recommendations made
in the report.
· Write headings, as needed, for clarity, but word headings
differently from the
headings used in the report.
· Format the executive summary the same way as the complete
report.
Following is an Executive Summary of a report prepared by
Sonoma Consultants for Jones Williams, a stock brokerage firm
that specializes in long-term, stable investments for an upscale
client base. Sonoma conducted a study of the most efficient
means to recruit new investment clients to the firm.
There is no APA standard for the writing of an Executive
Summary. APA is designed to prepare documents for
publication, and does not provide requirements on the correct
format or content of an Executive Summary. This sample is to
provide basic guidelines for the writing of Executive
Summaries, and in the event that the faculty member’s standards
differ from the sample, the faculty member’s own standards will
always prevail.
February 2006
Center for Writing Excellence 1 © 2008 Apollo Group, Inc. All
rights reserved.
Sample Executive Summary
Jones Williams’ stock brokerage clientele has remained static
over the last few years. At Jones Williams, aggressive recruiting

4. techniques have been viewed in the past as being
unprofessional, and new clients have been obtained solely
through referrals by other clients. Since two young aggressive
brokers have joined the firm, it is now a good idea to implement
recruiting programs to increase the client base. Sonoma
Consultants has identified the problem, defined the objective,
investigated alternatives, and identified the best solution to
recruit new clients.
The problem is how to obtain new clients, and the objective is
to increase the broker commissions by increasing the client
base. After reviewing the alternatives and studying the market
and successful recruiting techniques of other companies,
Sonoma representatives discovered that there are three choices
for recruiting that could be successful in bringing in new
clients:
1. Free investment courses to individuals
2. Advertising in national and local publications
3. Informational services through large companies
The first two options were rejected for the following reasons:
• Providing free investment courses to individual investors
could, in fact,
increase the client base. However, the investor with a small
salary and small percentage of income to invest would not do
much to increase broker commissions. The goal is to increase
the number of commissions, so the most appropriate scenario
would be to attract large-scale investors.
Center for Writing Excellence 2 © 2008 Apollo Group, Inc. All
rights reserved.
• Advertising in national and local publications might place a
stigma on Jones Williams because the firm has always been
identified with upscale clients and a stable investment portfolio.
Advertisements in print media could belittle the image of the
firm and might even cause a loss of some of the upscale client
base.
Recruiting upscale clients through their companies would be the
most profitable and cost-efficient method for adding individuals

5. to Jones Williams’ client list for the following reasons:
1. These clients already familiar with the successful
performance of Jones Williams
because the firm manages their retirement portfolios.
2. They have more disposable income to invest.
3. They are interested in stable, long-term growth, which is
Jones Williams’ area of
expertise.
4. The percentage of income for executives to invest is higher
than that of the small
investor.
Because Jones Williams currently manages multimillion dollar
retirement
accounts for several major national companies, providing
informational services to employees of large companies where
Jones Williams already has a presence would be the best option
to obtain new upscale business clients.
The process for recruiting this new client base is as follows:
· Develop marketing/informational tools for potential investors
· Provide an initial breakfast meeting for executives of the
companies
whose retirement portfolios are managed by Jones Williams
Center for Writing Excellence 3 © 2008 Apollo Group, Inc. All
rights reserved.
· Present reasons why using the same broker for both investment
and retirement accounts is practical and preferable to
maintaining accounts with more than one brokerage firm.
· Schedule one-on-one meetings with executives to present
individual investment plans.
· Schedule meetings with supervisors and lower-level
employees to present the same plan. This would cement a good
relationship with management because all company employees
would be included in the campaign. Although this approach will
not provide as much commission as the large- scale investors, it
is a worthwhile effort to pursue to increase investors and
promote the reputation of the firm as a credible and

6. knowledgeable source in the investment world.
Using the above recruiting techniques will bring in two types of
new clients: those with substantial funds to invest and those
with smaller amounts to invest regularly.
These new clients already have an investment philosophy that
matches the firm’s objective of providing long-term, stable
growth for investors.