NEW PRODUCT DEVELOPMENT FOR THE COMPANY DELL INC. ANALYZING THE BUSINESS PERFORMANCE OF BRANT FREEZER COMPANY NEW PRODUCT DEVELOPMENT FOR THE COMPANY DELL INC. Napier Mosley University of Phoenix BUS/475 – Integrated Business Topics Petra Yurchich Running head: BUSINESS PERFORMANCE ANALYSIS 1 ANALYZING THE BUSINESS PERFORMANCE OF BRANT FREEZER COMPANY Tenets of creating a new organization with a new service charter in the Dell, Inc. organization Introduction In any business, the main aim of developing a new product is to improve customer service and consequentially the company income and its portfolio in general. Bringing a new product to the market place is most often provoked by change in consumer preferences, competition factors as well as advancement in technology and a new idea that needs to be taken to consideration. In our case study the three factors are applicable as they all cut across the objectives and mission of the company. As such, proper research for strategies on what to develop and how to do it is crucial for a successful venture. Dell, Inc. is a worldwide company whose objective is to empower communities to use technology for prosperity. Dell provides the technological tools that are necessary and crucial for everyone to achieve their dreams. Whether at home, school, organizations and governments, Dell is always at the forefront in delivering the necessary tools for achieving more. The focus should therefore be , how better Dell could assist communities build themselves efficiently, develop the mechanism and make them readily available for this wide market. Type of product Successful ideas are those that are centered on understanding the market requirements, which would in turn be molded into smart products that meet and even go beyond the customer expectations. Financial management has since been a problem to the whole world from governmental institutions to small enterprises and even individuals. Wealth is what measures the capacity to sustain life in any given community. Misappropriation of wealth is like a “hole in the bucket of wealth” and one of the loopholes that lead to this menace is lack of intelligent systems that could assist manage and report financial aspects of any entity that generates and spends money. The type of product in question is an Electronic Resource Planning software. Building the product As aforementioned, a myriad of communities around the globe are in dire need of systems that could assist them build themselves and progress through proper fiscal management. To the Dell fraternity, that is a wide market to tap into. Ordinarily, new products could have either of the attributes: - They could be have never been marketed by Dell , Inc. but have been taken up by other companies or - They could be original creations being taken in for the first time. The product that is proposed in this text has evidently been in the market having been sold by the major players in the IT business.

1. NEW PRODUCT DEVELOPMENT FOR THE COMPANY
DELL INC.
ANALYZING THE BUSINESS PERFORMANCE OF BRANT
FREEZER COMPANY
NEW PRODUCT DEVELOPMENT FOR THE COMPANY
DELL INC.
Napier Mosley
University of Phoenix
BUS/475 – Integrated Business Topics
Petra Yurchich
Running head: BUSINESS PERFORMANCE ANALYSIS 1
ANALYZING THE BUSINESS PERFORMANCE OF BRANT
FREEZER COMPANY
Tenets of creating a new organization with a new service
charter in the Dell, Inc. organization
Introduction
In any business, the main aim of developing a new product is to

2. improve customer service and consequentially the company
income and its portfolio in general. Bringing a new product to
the market place is most often provoked by change in consumer
preferences, competition factors as well as advancement in
technology and a new idea that needs to be taken to
consideration. In our case study the three factors are applicable
as they all cut across the objectives and mission of the
company. As such, proper research for strategies on what to
develop and how to do it is crucial for a successful venture.
Dell, Inc. is a worldwide company whose objective is to
empower communities to use technology for prosperity. Dell
provides the technological tools that are necessary and crucial
for everyone to achieve their dreams. Whether at home, school,
organizations and governments, Dell is always at the forefront
in delivering the necessary tools for achieving more. The focus
should therefore be , how better Dell could assist communities
build themselves efficiently, develop the mechanism and make
them readily available for this wide market.
Type of product
Successful ideas are those that are centered on understanding
the market requirements, which would in turn be molded into
smart products that meet and even go beyond the customer
expectations. Financial management has since been a problem to
the whole world from governmental institutions to small
enterprises and even individuals. Wealth is what measures the
capacity to sustain life in any given community.
Misappropriation of wealth is like a “hole in the bucket of
wealth” and one of the loopholes that lead to this menace is
lack of intelligent systems that could assist manage and report
financial aspects of any entity that generates and spends money.
The type of product in question is an Electronic Resource
Planning software.
Building the product
As aforementioned, a myriad of communities around the globe
are in dire need of systems that could assist them build
themselves and progress through proper fiscal management. To

3. the Dell fraternity, that is a wide market to tap into. Ordinarily,
new products could have either of the attributes:
- They could be have never been marketed by Dell , Inc. but
have been taken up by other companies or
- They could be original creations being taken in for the first
time.
The product that is proposed in this text has evidently been in
the market having been sold by the major players in the IT
business. That means that by developing it and taking it out
there the company will require a unique product that is going to
put it at the competitive edge among key world players. Our
strategies, screening methods and keen analysis is just meant to
get the company there.
Development Strategy
Strategy is defined as the set of logical steps that are aimed at
achieving a certain objective. The plan of action that is brought
forward in developing this product is based on professional
concepts as well as real and current research data on markets.
The key aspects in the developing strategies are : the product
life cycle, market needs, where the market is, and quality
control.
Product life-cycle
This is the set of stages that any product or service is taken
through from its inception to its obsoleteness. The important
factor in question being sought after here is as much as the
product is important in assisting the communities around the
world, is the project a worthwhile long term revenue stream for
Dell company ? To answer the question the various steps in the
product life cycle will show the viability of the project.
Problem identification / Development and investment : currently
there is a huge market for business and resource planning
systems. In addition, existing systems haven't yet captured
market requirements.
Product introduction: Will rely on the marketing strategy in
question. Both distribution and price strategies come at handy.
Product growth: Although competition will be there , the

4. competitive edge that is already existing is that there has been a
vibrant Dell market for the already existing products and they
could be tapped into. Projected profits in sales are promising.
Maturity / decline: There is no point in time in the near future
when whe world will not need financial systems and electronic
resource planners. What is left is improving the product through
updates and patches in order to adapt to the ever changing
world.
Market Needs / Quality control
The market needs products and services that aptly meet their
needs. Use of market research techniques like surveys and focus
groups have come in handy in the past in assisting product
developers and engineers come up with outstanding inventions.
In this project the market will be the “steering wheel”. As the
product grows also, the product quality will also grow from the
feedback and also changes in technology.
Market Location
Distribution strategy of marketing will be the most emphasized
with the most preferred customer locations being governmental
departments, NGOs, corporations and business entities.
References
Business.qld.gov.au,. 'New Product Development | Queensland
Government'. N.p., 2015. Web. 3 Aug. 2015.
Hax, Arnoldo C. The Delta Model. New York, NY: Springer
Science+Business Media, LLC, 2010. Print.
Infoentrepreneurs.org,. 'Develop New Products And Services'.
N.p., 2015. Web. 3 Aug. 2015.
us, Dell. 'Innovation Approach'. Dell. N.p., 2015. Web. 3 Aug.
2015.
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5. [INSERT TITLE HERE]
Student Name
Allied American University
Author Note
This paper was prepared for [INSERT COURSE NAME],
[INSERT COURSE ASSIGNMENT] taught by [INSERT
INSTRUCTOR’S NAME].
BIO 170: Fundamentals of Nutrition
Module 5 Homework Assignment
PART I: LAB ACTIVITY
Directions: This homework assignment will be written in the
form of a lab report. The lab report consists of the following
sections: introduction, materials/methods, data, results,
conclusion, and references. The lab report must be double-
spaced, Times New Roman, and 12-point font. Below are the
various sections. Please structure your lab report so that it
includes these sections.

6. Introduction
The introduction mainly consists of three components,
background information, objective/purpose of the lab, and
hypothesis. Each component should have a paragraph dedicated
to it (total of three paragraphs).Background information:
Research needs to be conducted on what the topic is about.
Objective/purpose of the lab: You need to clearly define why
you are conducting the lab.
Hypothesis statement: You need to create a hypothesis
statement and reasoning for it prior to the start of the lab.
Materials/Methods
The materials section lists everything that is needed to complete
the experiment. Please include all material that you used.
The methods section describes all the steps that were taken
during the experiment. This section should be written in your
own words and not take directly from the lab.
Data
The data section relays all the data of the lab. They can be
presented in charts, tables, etc. The data must be easily read.
If there are numerical values, please ensure the correct unit of
measurement is displayed as well.
Results
The results section explains what the data means.
Conclusion
The conclusion helps sum up and gives meaning to the results.
The hypothesis should be restated and confirmed if it was
correct or incorrect. Any explanation of why should be given.
This explanation of “why” is the driving force of the
conclusion. Reference back to your Introduction to help explain
data and results. The conclusion should be at least two
paragraphs in length.
References
A reference section is needed. There should be a total of two
references. If you have a reference in this section, it should
also have an in-text citation in the lab as well. References can

7. be obtained by using LIRN. Please visit the Academic Resource
Center (ARC) for helpful APA format, LIRN, and citation
information.
Task/Lab: You will write a lab report for the following task.
Effectively read and compare two food labels.
Explain the purpose or objectives of reading and comparing
food labels. State your hypothesis. For example, which juice
product do you think will be the most nutrient dense and which
will contain the most empty calories? Or, how many
ingredients do you think are in common fruit beverages? Also
hypothesize about the food labels on milk products. For
example, which milk product provides the most nutrients and
the least amount of fat?
Follow these steps:
Part 1 (all three products should be of the same flavor)1
container juice
1 container juice drink
1 container powdered juice drinkPart 21 container whole milk
1 container nonfat milk
1 container milk substitute (Almond, Soy, Coconut,
etc.)Additional resource: FDA Nutrition Facts Label Programs
& Materials
(http://www.fda.gov/food/ingredientspackaginglabeling/labeling
nutrition/ucm20026097.htm"
http://www.fda.gov/food/ingredientspackaginglabeling/labeling
nutrition/ucm20026097.htm)Describe all the steps that you plan
to take during the experiment.
For Part I:Either purchase the items needed, locate them in your
personal pantry, or visit a grocery store and make notes on the
food labels of each.
Locate the nutrition labels on the juice, juice drink, and
powdered juice drink.

8. Create a table to note the following: serving size, calories,
calories from fat, total fat, sodium, total carbohydrate, dietary
fiber, sugars, and protein.
Write out a list of all of the ingredients in each product.
Make note of any vitamins or minerals found in each product.
Search each product and find if any health claims are made.
Use Table 9-1 on pages 200-201 in your textbook for
information on health claims. Make note of health claims on
product, if any.
Make note of the price of each item. Take the price of each and
divide it by the number of servings in the container to find the
price per serving.For Part 2:Either purchase the items needed,
locate them in your personal pantry, or visit a grocery store and
make notes on the food labels of each.
Locate the nutrition labels on the whole milk, nonfat milk, and
milk substitute.
Create a table to note the following: serving size, calories,
calories from fat, total fat, sodium, total carbohydrate, dietary
fiber, sugars, and protein.
Make note of any vitamins or minerals found in each product.
Search each product and find if any health claims are made.
Use Table 9-1 on pages 200-201 in your textbook for
information on health claims. Make note of health claims on
product, if any.
Make note of the price of each item. Take the price of each and
divide it by the number of servings in the container to find the
price per serving.Record the results of this experiment. Note
which juice product has fewer calories per serving, which has
the least amount of sugar, and which has the fewest ingredients.
Note which milk product has fewer calories per serving, which
has the least amount of sugar, and which has the fewest
ingredients. Also determine any additional healthy benefits if
any of the products are fortified.In your conclusion, explain
your comparison of the products in each part and provide an
explanation of why you think there may be a price difference, if
any exists. Also summarize your thoughts on the ingredient

9. lists of the products and whether these lists surprised you.Based
solely on the nutritional data, which juice product and which
milk product would you choose to consume and why? Speculate
about the variety of similar products available on the market
and whether this variety is helpful or harmful to the public.
PART II: SHORT RESPONSE
Foodborne Illnesses.
Please choose one of the following foodborne illnesses
discussed in the lecture:
Escherichia coli O157:H7 (E.
coli)CampylobacterShigellaListeriaVibrioStaphylococcusClostri
dia
Then, write a 75-100 word response to each of the questions
below. Please ensure that your responses are written in
complete sentences and use proper APA format when using
resources. Please visit the Academic Resource Center for
techniques on APA format.
What are the sources of this foodborne illness?
What are the onset, duration, symptoms, and treatment for this
foodborne illness?
How can you prevent spreading and/or contracting this
foodborne illness?
My organization is dell Identify key trends, assumptions, and
risks in the context of your final business model.
Develop the strategic objectives for your new division of the
existing business in a balanced scorecard format in the context
of key trends, assumptions, and risks. The strategic objectives
are measures of attaining your vision and mission. As you
develop them, consider the vision, mission, and values for your

10. business and the outcomes of your SWOTT analysis and supply
chain analysis. Note: This is the same organization you were
assigned and the product/service for your new division, that you
discussed in your Weeks 2 and 3 individual assignment.
Consider the following four quadrants of the balanced
scorecard when developing your strategic objectives:
· Shareholder Value or Financial Perspective, includes strategic
objectives in areas such as:
· Market share
· Revenues and costs
· Profitability
· Competitive position
· Customer Value Perspective, includes strategic objectives in
areas such as:
· Customer retention or turnover
· Customer satisfaction
· Customer value
· Process or Internal Operations Perspective, includes strategic
objectives in areas such as:
· Measure of process performance
· Productivity or productivity improvement
· Operations metrics
· Impact of change on the organization
· Learning and Growth (Employee) Perspective, includes
strategic objectives in areas such as:
· Employee satisfaction
· Employee turnover or retention
· Level of organizational capability
· Nature of organizational culture or climate
· Technological innovation
Develop at least three strategic objectives for each of the four
balanced scorecard areas identified (Financial, Customer,
Process, Learning and Growth). Your objectives should be
selected, in part, based on an evaluation of a number of
potential alternatives to the issues and/or opportunities
identified in the SWOTT Analysis paper and table you

11. completed in Week 3. For each strategic objective, develop
a metric and target using a balanced scorecard format. (For
example, a strategic objective in the shareholder or Financial
Perspective is to increase market share. A metric to actually
measure this strategic objective of market share increase is,
"The percentage of increase in market share." The target is the
specific number to be achieved in a particular time period. The
target for the metric of "Increase market share" could be
"Increase market share by 2% for each of the next 3 years" of an
increase of 2% per year for 3 years.)
In considering your objectives and solutions, identify potential
risks and identifiy mitigation plans.
Discuss the ethical implications of your solutions into your
selection.
Outline a brief communication plan discussing how you will
communicate the company's strategic objectives that includes
the following:
· Define the purpose.
· Define the audience.
· Identify the channel(s) of communication and why you
selected that channel.
Write a 1,050- to 1,400-word strategic objectives summary.
Include your balanced scorecard (objectives, measurements,
metrics), ethical implications of your solutions, risks and
mitigation plans, and the communication plan.
Format paper consistent with APA guidelines.
Click the Assignment Files tab to submit your assignme
Dell

12. Business Model and Strategic Plan Part II: SWOTT Analysis
Paper
Conduct an internal and external environmental analysis, a
supply chain analysis for your new division and its business
model, discuss how your division is positioned to adapt to
change, and include the issues section (explained below). Note:
This is the same organization you were assigned and the
product/service for your new division, that you discussed in
your Week 2 individual assignment.
Create a SWOTT table summarizing your findings. Your
environmental analysis should consider a total of 7
forces/trends from both the internal and external factors list.
Note, however, that legal/regulatory and economic are
required. For the 7 factors you have selected, identify one
primary strength or weakness (internal factors) and one primary
opportunity or threat (external factors) and include it in your
table. Attach your SWOTT table as a separate file OR append it
to the end of your paper.
· External forces and trends considerations:
· Legal and regulatory (required)
· Global
· Economic (required)
· Technological
· Innovation
· Social
· Environmental
· Competitive analysis
· Internal forces and trends considerations:
· Strategy
· Structures
· Processes and systems
· Resources
· Goals
· Strategic capabilities
· Culture

13. · Technologies
· Innovations
· Intellectual property
· Leadership
Write a synopsis of no more than 1,050 words in which you
analyze 7 relevant forces and trends from the list above.
Critique how well the division adapts to change. Analyze and
explain the supply chain of the new division of the existing
business. Identify issues:
· Identify the major issues that your division faces based on
your analysis.
· Generate a hypothesis surrounding each issue and research
questions to use for conducting analysis.
· Classify each issue according to importance.
Format your paper consistent with APA guidelines.