1) The document discusses competitive advantage and strategic information systems. 2) It defines competitive advantage as a strategic advantage one business has over rivals that allows it to sustain profits above the industry average. There are two types: cost advantage and differentiation advantage. 3) Strategic information systems are systems developed in response to business initiatives that are intended to give a company a competitive advantage through lower costs, differentiation, or innovation. 4) Most information systems support business operations but strategic systems directly influence market share and profits by affecting a company's competitive position.

1. Pertemuan 2
Chapter 2
The Internet & the World Wide Web
Exploring Cyberspace
Pengantar Teknologi Informasi
(PTI – 2 SKS)
Keunggulan Kompetitif TI
dan SI Strategis
Heni Su
Fakultas Teknik dan Ilmu Kom
Universitas Teknokrat Ind

2. Today’s Lessons
Keunggulan Kompetitif TI
 Definition
 Type
Sistem Informasi Strategis
 Definition
 Differences between SIS and Common IS

3. Keunggulan Kompetitif TI

4. Definition
 Competitive advantage is defined as the strategic
advantage one business entity has over its rival entities
within its competitive industry.
 Achieving Competitive Advantage strengthens and
positions a business better within the business
environment.
 When a firm sustains profits that exceed the average for
its industry, the firm is said to possess a competitive
advantage over its rivals. The goal of much of business
strategy is to achieve a sustainable competitive
advantage.

5. Type
 Michael Porter identified two basic types of
competitive advantage:
cost advantage : when the firm is able to
deliver the same benefits as competitors but
at a lower cost
differentiation advantage :deliver benefits that
exceed those of competing products

6.  a competitive advantage enables the firm
to create superior value for its customers
and superior profits for itself.
 Cost and differentiation advantages are
known as positional advantages since they
describe the firm's position in the industry
as a leader in either cost or differentiation.

7. Sistem Informasi Strategis

8. Definition
 Strategic systems are information systems that
are developed in response to corporate
business initiative.
 They are intended to give competitive advantage
to the organization.
 They may deliver a product or service that is at a
lower cost, that is differentiated, that focuses on
a particular market segment, or is innovative.

9.  Strategic information systems are those
computer systems that implement business
strategies
 They are those systems where information
services resources are applied to strategic
business opportunities in such a way that the
computer systems have an impact on the
organization’s products and business
operations.

10.  Strategic information systems are always
systems that are developed in response to
corporate business initiative.
 The ideas in several well-known cases came
from information Services people, but they were
directed at specific corporate business thrusts.
In other cases, the ideas came from business
operational people, and Information Services
supplied the technological capabilities to realize
profitable results.

11. Differences between SIS and
Common IS
 Most information systems are looked on as
support activities to the business.
 They mechanize operations for better efficiency,
control, and effectiveness, but they do not, in
themselves, increase corporate profitability.
 They are simply used to provide management
with sufficient dependable information to keep
the business running smoothly, and they are
used for analysis to plan new directions.

12.  Strategic information systems, on the other
hand, become an integral and necessary part of
the business, and directly influence market
share, earnings, and all other aspects of
marketplace profitability.
 hey may even bring in new products, new
markets, and new ways of doing business.
 They directly affect the competitive stance of the
organization, giving it an advantage against the
competitors.

13. To Search
 Porter, Michael E., Competitive
Advantage: Creating and Sustaining
Superior Performance
resource-based view
 Resources and Capabilities
 Value Creation
The role of technology in competitive
advantage