Banner Ads

2. Banner Ads
A web banner or banner ad is a form of advertising on the
World Wide Web. This form of online advertising entails
embedding an advertisement into a web page
. It is intended to attract traffic to a website
by linking to the website of the advertiser. The advertisem
ent is constructed from an image (GIF, JPEG, PNG),
JavaScript
program or multimedia object employing technologies suc
h as Java, Shockwave or Flash, often employing animation,
sound, or video to maximize presence. Images are usually i
n a high-aspect ratio shape (i.e. either wide and short, or t
all and narrow) hence the reference to banners.

5. IInntteerraacctt

10. Click or interact
Call to action

11. TTyyppee ooff bbaannnneerr

12. Format
• Standard Banner
• Rich Media Banner

13. Standard
Flash or Gif animation
Clicking through only

15. Interactive
Flash animation that user can interact with it by
In unit clicking
Museovering
Clicking through

16. Expand
Flash animation that will expanding when
In unit clicking or Museovering
Clicking through

17. Home page take over

18. Game

19. Content Module

20. Superstitial

21. Positions
• 728x90 (leader board)
• 300x250 (Retangle)
• 120x600 (Skysraper)
• Cover Page
• Pop Up
• Floating Ad
• Thematic

24. Thematic
The ad that we
redesign
website’s tool
to be our ad
Ex. Comment
Box
Search Box
Flash Player

25. 11
22 33
44
55 66

27. Stand Out from The Crowd
Creative Engagement

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39. Assignment
• http://www.bannerblog.com.au/
• http://creativezone.mediamind.com/