‘Billboards’ of Internet Platform - to market your products and services to the internet world and beyond… By definition - ‘a banner ad or web banner is a form of online advertising that entails embedding an advertisement on a web page’. GIF, Flash, often employing animation, sound, or video to maximize presence. Images in high-aspect ratio shape.Banner ads???
Objectives of Banner ads Bringing a visitor to the advertiser site Registering a product or service in the users’ mind - Branding
Why are banner adsimportant? Inexpensive means of online advertising Possibility of targeting specific customers
Types of Banner ads Banner ads by function Banner ads by size
Banner ads by size Recommended Recommended Maximum Animation Size of internet banner Initial Length Download (Seconds) Fileweight300 x 250 IMU - (Medium Rectangle) 40k :15180 x 150 IMU - (Rectangle) 40k :15728 x 90 IMU - (Leaderboard) 40k :15160 x 600 IMU - (Wide Skyscraper) 40k :15300 x 600 IMU - (Half Page Ad) 40k :15120 x 60 IMU - (Button 2) 20k :1588 x 31 IMU - (Micro Bar) 10k :15 Core Standard Ad Units given by Interactive Advertising Bureau As of February 28, 2011
How to make these ads? Graphic designers Ad creation agencies Ad networksOptions Pay publisher sites to in order to post its banner. Pay an organization(e.g.: Flycast), to post the banner on a number of publisher sites. Display other Web sites banner ads in exchange for them displaying their ads in your page.
Costing of Banner ads No hard and fast rule to find the cost of banner adsBanner Pricing Indicators Ad Spot Position Horizontal banners Advertiser competition Targeted content The unique visitor count. Size
Costing Methods forAdvertising Space CPC (Cost Per Click) CPM (Cost Per Thousand Impressions) CPA (Cost Per Action) Cost Per Time or Term Based
Best practices to follow Ad Placement and Position Powerful Heading Attention-grabber Call-to-action Animation
Tracking Banner ads Google Adwords Third Party Solutions www.clixtrac.com www.xigla.com www.aspbanner.com
Future of Banner ads First banner ads appeared in 1990 - 80% click through rate (CTR) Current CTR 0.5% Worth of the ad spaces Recent studies - customers get influenced by banner ads even though not clicking. Effectiveness of the banner ads to show their value beyond the click throughs Challenge for the advertisers – give away CTR