Here's an edited recap of my in-class presentation for the fourth session for the (2009) "Future of Advertising" course at the Minneapolis College of Art and Design (MCAD). This week we started a series of Building Blocks sessions--this first focused on digital production and Search. Big thanks to Jennifer Iwanicki for her guest speaking on strategic digital production and to Nina Hale for her insights and expertise in Search. Please note the Creative Commons license. Thanks. Jennifer Iwanicki's slides embedded within this presentation are copyrighted to Jennifer Iwanicki and Nina Hale's slides are copyrighted to Nina Hale.