Casestudies on Monetizing Change for Drivhuset Incubator, Karlstad, Sweden, 2011

1. @heidiharman Karlstad, Sweden 2011.03.08 #Drivhuset
RunAlong.se + GeekGirlMeetup.com
How to start to make business out of change

2. @heidiharman
Heidi Harman
> Kaospilot, bachelor, 2004
> Web Agencies 5 years,
Web-projectmanager
> Planner + Interaction Designer
> Vinnova Innovation grant for RunAlong
(founder)
> Founder of GeekGirlMeetup
> CEO of RunAlong.se

3. @heidiharman

4. Världen är ofullständig

5. ‘Heidi Harman @heidiharman Founder of RunAlong.se & GeekGirlMeetup.com‘
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#01
< Social running, UDI, Userdriven Innovation as a Means
for Social Innovation, Created by Runners for Runners >
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When Heidi got angry about not daring to run alone in the dark,
she decided to create site that combine mapbased group running.
She founded a running site fokused on making it easy for women
to run together aiming to run motivated and safe.

6. @heidiharman
If it aint broken - don’t fix it

7. @heidiharman
If it aint broken - don’t fix it
WTF
Fix it and make a
dent in the i universe
while your at it?

8. @heidiharman
We have more
power to change
things around us
than we think.

9. @heidiharman
Internet is the infrastucture for Changemakers

10. What is Social Innovation? (when it works)
Practical examples.

11. What is Social Innovation? (when it works)
Extend and strengthen civil Society.
Government
Refers to new Effect
Companies
- strategies - working Nonprofit
- concepts conditions
- ideas - education
- organizations - community
Where its at:
development
- health
Practical examples.

12. @heidiharman
Transparency and Participation
Government
Companies
Nonprofit
The concept can also be related to social entrepreneurship (entrepreneurship isn't always or even usually
innovative, but it can be a means of innovation) and it also overlaps with innovation in public policy and
governance.

13. @heidiharman
Transparency and Participation
Users
Government
Users
Users
Companies
Nonprofit
The concept can also be related to social entrepreneurship (entrepreneurship isn't always or even usually
innovative, but it can be a means of innovation) and it also overlaps with innovation in public policy and
governance.

14. @heidiharman
Transparency and Participation
Users
Government
Users
Users
Companies
Nonprofit
The concept can also be related to social entrepreneurship (entrepreneurship isn't always or even usually
innovative, but it can be a means of innovation) and it also overlaps with innovation in public policy and
governance.

15. Business moves faster
Let’s make business
as unusual.

16. History of development, democratization and communication.
From signals to dialogue > active users
Smoksignals Printing press = democracy paradigm User-driven
Pigeons development
Telephones ,Tv
Letters
Internet, Mail, Blog, Microblogs.

17. @heidiharman
Navigate with your <3

19. @heidiharman
WTF- factor

20. @heidiharman
WTF- factor
Never underestimate the WTF-factor, theres a lot
of information in resistance.

21. @heidiharman
G

22. ----------------------------------------------------------------------------
#02
< Change-leadership, female rolemodelship in,
web, code and startsups >
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A story about how two Swedish girls that thought
“where are the girls” at tech conferances, and
started their own in order to create new female
rolemodels, networks and enable knowledge-
exchange. We aim for the participats not only to
be inspire but to exchange practical skills.

24. ‘Heidi Harman @heidiharman Founder of RunAlong.se & GeekGirlMeetup.com‘
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Online > Offline > Online
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25. J F M A O N D
2009 2009 2010 2010
March Okt May Nov

26. J F M A O N D
2009 2009 2010 2010
March Okt May Nov
Mexico
GÖTEBORG
MALMÖ
WP girls Mini ÖRESUND
Geeks

27. Participation
is everything.
When signing up,
ask for help:
- Tweet
- Blog
- Talk
- Lend hands

28. http://sverigesradio.se/sida/artikel.aspx?
programid=2785&artikel=4389278

29. @heidiharman
We make this.

32. Action is cheaper
than control

33. 100% organic growth:
> Stockholm, meetup, 18 participants
> Stockholm 2008, Spring ≈ 60 participants (Talks)
> Stockholm, 2009, Autumn “Winning” ≈ 200 pt (Talks)
> Stockholm, 2010, Spring “Skill & Love” ≈ 200 pt (Talks)
> Malmö, Autumn 2009 ≈ 80 participants (Talks)
> Öresund, Spring 2010 ≈ 80 participants (Talks)
> Göteborg, Spring 2010 ≈ 80 participants (Talks)
> Copenhagen, 150 participants x2 days “ReUse, Create and Make”
> Stockholm 2010, 120 participants x2 days “We <3 API”
> Mexico 2010, 100 participants

34. Change agents, practice and theory
Management is routine based. Leadership is taking people from point A to B
mentally or fysically.
A B
Explored Un-explored

35. Be Brave

36. Navigate with your <3

39. "Never doubt that a small group of
dedicated and committed citizens can
change the world. Indeed, it's the only thing
that ever has.'‘ Margaret Meade

40. So whats next?

41. Geek GirlMeetup
<3
LinaT +
Rättviseförmedlingen

42. There are no excuses.
(You only regret what you never did)

43. The lights are green.
(dont forget to celbrate the small wins)

44. Thank you
> www.heidiharman.com
> www.runalong.se
> www.geekgirlmeetup.com
> www.twitter.com/heidiharman
> +46 (0)73-772 15 63