1. *
@heidiharman
*
API: a monetizing
webstrategy
Case study from startup RunAlong.se
RunAlong.se
Founder: Heidi Harman @heidiharman
Dev: Jacob Carlbog @jacobcarlbog

2. @heidiharman
Heidi Harman / founder /*
* Curious + highly limited programming skills
* School of NewEconomy and Social Innovation,
The Kaospilots, 2004.
* Web Agencies, 2 years (Bazooka, Bleed, SYRUP)
* Custumerside 2,5 years (IFL at Stockholm School of Economics)
* Start-up RunAlong.se and Consulting 1,5 years
* Founder of GeekGirlMeetup
* < 1 Million SEK in soft funding
* And now what?

3. @heidiharman
Jacob Carlborg / developer *
* Stockholm University where he studied
system and computer game development for
five years.
* System/Ruby on Rails developer with a
passion for beautiful code and using REST
* Involved in the open source community
focusing on the D programming language.

4. @heidiharman
What is RunAlong.se *
* Running made easy
* Map + Invites = visual results
* Lets start a running revolution

5. @heidiharman
What is RunAlong.se *
* Running made easy
* Map + Invites = visual results
* Lets start a running revolution = Social Running

6. @heidiharman
Application Programming Interface
* Case 1: PayPal in Wordpress
* Case 2: Flickr as widgets on Blogs
* Case 3: Google Maps on RunAlong
* Case 4: TV4 Play API > web > iPhone > iPad(da)
* Case 5: Spezify.com > organic image search

7. @heidiharman
Thou shall not have to go to Legoland to experiance the joy of Lego,
it shall be in every childs home.

8. @heidiharman
Application Programming Interface
€
RunAlong
API
Cost of APi implemenetation is ≈50% of new
deveopment. With updates for free, gives a
strategic and R&D visedom - built in.

9. @heidiharman
Application Programming Interface
free
RunAlong
API
Yes, we are planning one for non-profit
orgnisations also.

10. @heidiharman
Business development and API:s as strategy
So what is strategy?
Push your own site out as far out online as
possible. Look at Facebook Graph (drewl). An API
helps you do that. #clever #betterdistribution
#affiliate #easy #onsite #offsite
Can you help the end user be your best
ambassador, by widgets. #clever #display
Can you help others with a core competence, by
doing what you do best? #clever #corecompetance

11. @heidiharman
Advantages of an API as strategic business dev
Customer perspective Common API Creator/ RunAlong.se
Almost no dev time Support other sites, spread
Share users
technology for money, users
A little implementation time Strategic alliances / PR Distributed site
Let people do what they are
Entrepreneurs intelligence Expanding areas of use
best at.

12. @heidiharman
Why the
marketing dept
will be happy
* Longer time on site
* Action> Returning
viewers
* More adviews
* Content in Context

13. *
@heidiharman
*
API: a monetizing
webstrategy
Case study from startup RunAlong.se
RunAlong.se
Founder: Heidi Harman
www.Twitter.com/heidiharman
www.runalong.se
http://blogrunalong.se
www.twitter.com/teamrunalong
www.HeidiHarman.com
Dev: Jacob Carlbog @jacobcarlbog

14. @heidiharman
OtherSportSite.com
One Two Three RunAlong
Hopefully
Content in Context Ads in
Context

15. @heidiharman
OtherSportSite.com
One Two Three RunAlong
Hopefully
Ads in
Context