target audience research

1. Target audience
Stereotypically the target audience of a romantic comedy is females, usually teenagers
and young adults. This is largely because of the light-hearted and easy to watch nature
of the films in this genre.
The films are usually set in either the United Kingdom or the United States as this is
where a large proportion of their target audience are situated and enables them to be
relatable to the audience, heightening appeal.
To continue, traditionally most actors and actresses in rom-coms are from these places
due to their adaptability in film. They are also used because of their dominance in the
film market meaning they will attract an even larger target audience through them being
a recognisable figure.
Due to their more relaxed nature, less serious and hard core film fans will tend to go for
a romantic comedy when choosing a film. Due to a rom-coms lack commonly lacking a
deep meaning and needing lots of brain power to understand, they are less likely to win
awards such as Oscars compared to genres such as Sci-Fi and action.
Classically, the female target audience will be more girly than Tom-boy and thrive off of
emotionally demanding narratives. For this reason, common interests of target audience
are less likely to be the sporty kind but instead dancers, artists and gymnasts. They are
likely to care about their appearance and look after themselves as well as being bubbly
and friendly.
Some men are likely to watch a rom com but I can imagine it not being their first choice
and them watching it in the company of a sister or girlfriend. They are likely to be more
attracted to the comedic side of the film instead of the romance.
Well presented
Light natural makeup
Cared for hair
Neat clothing
Age: 13-25
Gender: female
Class: C1-A
Neatly presented
Hair put up and neat
Age: 15-25
Gender: male
Class: C1-A