Ballad Of The Invisible Brand

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Brands are invisible if their products and services and not getting found, and if they are not not participating in social conversations. In today's competitive world, being heard is a marketing imperative.

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  • Companies face an important balancing act between empowerment and control when it comes to taking their brand to social spacesBrand is really the overlooked piece in a lot of social strategies… you see a lot of discussion on how to succeed on Facebook, or to have an effective blog, or Twitter… but less on how fundamentally companies need to think about their brand
  • Ballad Of The Invisible Brand

    1. Ballad of the Invisible Brand<br />Feb 23, 2010 - Copyright 2010 - Heardable, Inc. - www.heardable.com<br />
    2. when is a wedding gown just a dress?<br />and not a Vera Wang?<br />2<br />2<br />
    3. when is a car just another 4 seater and not a BMW? <br />3<br />3<br />
    4. when is a suit just a suit<br />and not an Armani?<br />4<br />4<br />
    5. when is a tractor just a tractor<br />and not a john deere?<br />5<br />5<br />
    6. what makes on invisible brand visible?<br />what makes an invisible brand visible?<br />6<br />6<br />
    7. Brands start out as ideas on paper<br />(invisible)<br />7<br />
    8. thingamajigs are produced<br />visible, but not sure if we&apos;re happy they are<br />8<br />
    9. word of mouth begins<br />limited visibility<br />9<br />
    10. company + product + marketing = increased visibility<br />10<br />
    11. 11<br />
    12. brands are about people<br />12<br />
    13. brands who tell the best stories win<br />13<br />
    14. even if they sell whatchamacallits<br />[use narratives to communicate your underlying brand philosophy]<br />14<br />
    15. if you&apos;re good, they will listen and tell others<br />gradually your brand will come into focus<br />15<br />
    16. brand awareness<br />conversations create buzz<br />advocacy fuels growth<br />16<br />
    17. 17<br />
    18. to stay visible & to remain relevant<br />5 things to keep in mind<br />18<br />
    19. #1<br />the customer is me, we, us<br />19<br />
    20. #2<br />participate<br />not being engaged is being anti-social<br />20<br />
    21. #3<br />trust is a fragile commodity<br />violate at your own peril<br />21<br />
    22. the law of reciprosity says<br />you get what you give<br />#4<br />22<br />22<br />
    23. #5<br />getting found and being heard<br />is a marketing imperative<br />23<br />
    24. not heardable =<br />the invisible brand<br />24<br />24<br />
    25. 25<br />25<br />
    26. What&apos;s your Heardable Score?<br />website heardable.com<br />blog http://heardable.com/blogroll.php<br />twitter @heardable<br />26<br />Copyright 2010 Heardable, Inc. www.heardable.com<br />

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