Ballad Of The Invisible Brand


Published on

Brands are invisible if their products and services and not getting found, and if they are not not participating in social conversations. In today's competitive world, being heard is a marketing imperative.

Published in: Business
1 Comment
1 Like
No Downloads
Total views
On SlideShare
From Embeds
Number of Embeds
Embeds 0
No embeds

No notes for slide
  • Companies face an important balancing act between empowerment and control when it comes to taking their brand to social spacesBrand is really the overlooked piece in a lot of social strategies… you see a lot of discussion on how to succeed on Facebook, or to have an effective blog, or Twitter… but less on how fundamentally companies need to think about their brand
  • Ballad Of The Invisible Brand

    1. Ballad of the Invisible Brand<br />Feb 23, 2010 - Copyright 2010 - Heardable, Inc. -<br />
    2. when is a wedding gown just a dress?<br />and not a Vera Wang?<br />2<br />2<br />
    3. when is a car just another 4 seater and not a BMW? <br />3<br />3<br />
    4. when is a suit just a suit<br />and not an Armani?<br />4<br />4<br />
    5. when is a tractor just a tractor<br />and not a john deere?<br />5<br />5<br />
    6. what makes on invisible brand visible?<br />what makes an invisible brand visible?<br />6<br />6<br />
    7. Brands start out as ideas on paper<br />(invisible)<br />7<br />
    8. thingamajigs are produced<br />visible, but not sure if we&apos;re happy they are<br />8<br />
    9. word of mouth begins<br />limited visibility<br />9<br />
    10. company + product + marketing = increased visibility<br />10<br />
    11. 11<br />
    12. brands are about people<br />12<br />
    13. brands who tell the best stories win<br />13<br />
    14. even if they sell whatchamacallits<br />[use narratives to communicate your underlying brand philosophy]<br />14<br />
    15. if you&apos;re good, they will listen and tell others<br />gradually your brand will come into focus<br />15<br />
    16. brand awareness<br />conversations create buzz<br />advocacy fuels growth<br />16<br />
    17. 17<br />
    18. to stay visible & to remain relevant<br />5 things to keep in mind<br />18<br />
    19. #1<br />the customer is me, we, us<br />19<br />
    20. #2<br />participate<br />not being engaged is being anti-social<br />20<br />
    21. #3<br />trust is a fragile commodity<br />violate at your own peril<br />21<br />
    22. the law of reciprosity says<br />you get what you give<br />#4<br />22<br />22<br />
    23. #5<br />getting found and being heard<br />is a marketing imperative<br />23<br />
    24. not heardable =<br />the invisible brand<br />24<br />24<br />
    25. 25<br />25<br />
    26. What&apos;s your Heardable Score?<br />website<br />blog<br />twitter @heardable<br />26<br />Copyright 2010 Heardable, Inc.<br />