Top 10
US Domestic Airline Brands Online
November 1, 2010 - Copyright 2010 - Heardable, Inc. - Heardable.com
Hundreds of airlines
were scanned by the
Heardable brand
ranking platform.
2
To identify
the most effective
brands online.
3
400+ variables
compared head-to-
head in real-time.
4
Brand health scores
assigned on a scale
of 0-1,000.
5
The results are in.
6
[in reverse order]
10
1
7
8
10
9
9
10
8
11
7
12
6
13
5
14
4
15
3
16
2
1
17
Delta beat them all.
18
19
1. Delta Air Lines (delta.com) - 580
2. JetBlue Airways (jetblue.com) - 558
3. SouthWest Airlines (southwest.com) - 520...
How did Delta do it?
20
Heardable Score
of 580 out of 1,000
21
22
Delta's
Heardable Score
is comprised of 6
subscores
23
24
Portable
173 out of 200 points
Delta is optimized for the most
popular mobile browsers.
25
Delta could improve how it's
sharing/embedding content.
Shareable
20 out of 150 points
26
Delta tracks & optimizes using
various analytics tools.
Measurable
40 out of 100 points
27
Delta makes it moderately easy for
people to do business with them.
Actionable
65 out of 150 points
28
Delta has a brand presence on
major social networks.
Sociable
151 out of 200 points
29
Delta.com is farily well
optimized for search engines.
Searchable
131 out of 200 points
30
Which airlines
missed the cut?
Find out at
heardable.com
31
Heardable.com
measure your brand effectiveness online
1-888-520-0034 | marketing@heardable.com
15456 Ventura Blvd., Suite ...
34
Photo credits
http://www.airplane-pictures.net/images/uploaded-images/2007-5/20/4586.jpg
http://blogs.app.com/inthemone...
Top 10 US Domestic Airline Brands Online
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Top 10 US Domestic Airline Brands Online

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  • The press release for this report can be found here: http://www.pr-inside.com/heardable-names-top-10-us-domestic-r2217837.htm

    To see airline brand score information in detail on Heardable, try starting here: http://heardable.com/home.php?domain=delta.com&chart=subscores
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Top 10 US Domestic Airline Brands Online

  1. Top 10 US Domestic Airline Brands Online November 1, 2010 - Copyright 2010 - Heardable, Inc. - Heardable.com
  2. Hundreds of airlines were scanned by the Heardable brand ranking platform. 2
  3. To identify the most effective brands online. 3
  4. 400+ variables compared head-to- head in real-time. 4
  5. Brand health scores assigned on a scale of 0-1,000. 5
  6. The results are in. 6
  7. [in reverse order] 10 1 7
  8. 8 10
  9. 9 9
  10. 10 8
  11. 11 7
  12. 12 6
  13. 13 5
  14. 14 4
  15. 15 3
  16. 16 2
  17. 1 17
  18. Delta beat them all. 18
  19. 19 1. Delta Air Lines (delta.com) - 580 2. JetBlue Airways (jetblue.com) - 558 3. SouthWest Airlines (southwest.com) - 520 4. American Airlines (aa.com) - 498 5. AirTran Airways (airtran.com) - 492 6. US Airways (usairways.com) - 487 7. Alaska Airlines (alaskaair.com) - 465 8. Continental Airlines (continental.com) - 410 9. Allegiant Air (allegiantair.com) - 371 10.Virgin America (virginaamerica.com) -341 The List
  20. How did Delta do it? 20
  21. Heardable Score of 580 out of 1,000 21
  22. 22
  23. Delta's Heardable Score is comprised of 6 subscores 23
  24. 24
  25. Portable 173 out of 200 points Delta is optimized for the most popular mobile browsers. 25
  26. Delta could improve how it's sharing/embedding content. Shareable 20 out of 150 points 26
  27. Delta tracks & optimizes using various analytics tools. Measurable 40 out of 100 points 27
  28. Delta makes it moderately easy for people to do business with them. Actionable 65 out of 150 points 28
  29. Delta has a brand presence on major social networks. Sociable 151 out of 200 points 29
  30. Delta.com is farily well optimized for search engines. Searchable 131 out of 200 points 30
  31. Which airlines missed the cut? Find out at heardable.com 31
  32. Heardable.com measure your brand effectiveness online 1-888-520-0034 | marketing@heardable.com 15456 Ventura Blvd., Suite 201, Los Angeles, CA 91403 33
  33. 34 Photo credits http://www.airplane-pictures.net/images/uploaded-images/2007-5/20/4586.jpg http://blogs.app.com/inthemoney/files/2010/03/asb-5thpzk1blok1hn70r12t_original.jpg http://www.chipandco.com/wp-content/uploads/2009/12/alaska.jpg http://i.usatoday.net/travel/_photos/gallery/week/tr091023/08_tr091023_allegiant.jpg http://domains-unlimited.com/store/images/imageprod/rt8181.jpg http://www.aviationexplorer.com/airliner_pictures/A320_Maintenance_US_Airways.jpg http://consumertraveler.com/wp-content/uploads/jetblue-takeoff.jpg http://tripcart.typepad.com/tripcart_the_blog/images/airtran_sign_3_by_troy_b_thompson_at_fli.jpg http://tinyurl.com/cqb8p7 http://www.hipstertravelguide.com/wp-content/uploads/2010/01/JetBlue21.jpg http://www.andersssvensson.se/highflying/bilder/American_757_just_about_to_land.jpg

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