1. Electronics Marketing News
November 02, 2011
Exclusive First Access: New Online Brand Benchmark Report
We believe that everything in online marketing can and should be measured to get
the best results from your work. Keeping with that theme, SupplyFrame is sharing a
new report with you that benchmarks 30 industry leading brands online. The report
documents dozens of online marketing best practices, and further, provides ranking
analysis on how each organization is performing against its industry peers.
The report, "Online Brand Benchmark Report: 30 Leading Brands in the
Electronics Industry," was published by Heardable, a real-time contextual brand
analytics platform. Heardable Co-Founder Gunther Sonnenfeld shared that "the
objective of this report is to help leaders in the electronics industry understand the
levers through which online brand value is created in order to identify opportunities to
grow the value of their brand going forward."
Highlights from the Report's Findings
Electronics brands element14, Newark and Texas Instruments came out on top in
social media and website performance. In-depth performance diagnostics measured
many factors from mobile readiness to social network participation to adeptness at
SEO.
Five Best Practices Leading Electronics Industry Brands are Following
1. Strong social media presence, participation, followers and advocates
2. Search engine optimized websites
3. Usable websites (easy to engage, share, interact, contact and transact)
4. Regular monitoring and optimization using web analytics software and testing tools
5. Optimizing websites for mobile smartphone browsing
More Information on the Report
Learn more about the report and Heardable's methodology or get insights into your brand with their free consultation:
marketing@heardable.com.
DOWNLOAD COMPLIMENTARY REPORT NOW
Posted at 06:11 PM in Online Marketing, Semiconductor / Electronics Marketing, Semiconductor Industry, Social Media
Marketing | Permalink
Technorati Tags: electronics industry, online marketing
Favorite
0 Like 2
Reblog (0) | | Digg This | | |
TrackBack
TrackBack URL for this entry:
2. http://www.typepad.com/services/trackback/6a00d8345299e869e2015436980f0c970c
Listed below are links to weblogs that reference Exclusive First Access: New Online Brand Benchmark Report:
Comments
I really enjoyed this report! What I found amazing was how many brands had not customized their Facebook page URL's. 12! This is so
simple to do - and it appears to be an important 'branding' step in one's social media efforts.
Also, just 33% of the electronics industry brands featured in this report have websites optimized for mobile smartphone browsing. In
today's day and age, that almost seems negligent.
Thanks again for sharing this, SupplyFrame.
-AT
Posted by: Alisha Tannersby | November 03, 2011 at 08:23 AM
Verify your Comment
Previewing your Comment
Posted by: Alisha Tannersby |
This is only a preview. Your comment has not yet been posted.
Post Edit
Your comment could not be posted. Error type:
Your comment has been saved. Comments are moderated and will not appear until approved by the author. Post another
comment
The letters and numbers you entered did not match the image. Please try again.
As a final step before posting your comment, enter the letters and numbers you see in the image below. This prevents
automated programs from posting comments.
Having trouble reading this image? View an alternate.
Continue