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Heardable: Real-Time Data Platform


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Heardable: A Real-Time Data Platform for
Brands, Agencies and Publishers.

Published in: Business, Technology
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Heardable: Real-Time Data Platform

  1. 1. A Real-Time Data Platform forBrands, Agencies and Publishers 2.23.12
  2. 2. Heardable answersvexing brand questions. 2
  3. 3. What’s the physical footprint of the Olive Garden brand? 3
  4. 4. How is Armani beating Calvin Klein online? 4
  5. 5. Does data ‘context’ provide strategic business value? Calvin Klein is one of the most-liked luxury clothing and accessories brands on Facebook, but it has 661% less daily mentions than Burberry -- why is that? The Heardable platform shows that Calvin Klein has strong brand equity but weak brand advocacy. 5
  6. 6. Is CBS Sports optimized for smartphone browsing? 6
  7. 7. Who are the top 100 brands on Facebook?Who were the leaders 2, 3, or 6 months ago? Yes, we can show that too! 7
  8. 8. Show me all websites that link to Facebook 8
  9. 9. What’s the social media trajectory of Toys“R”Us? 9
  10. 10. What does’s visual site map look like? 10
  11. 11. Which international brands are FourSquare hotspots? 11
  12. 12. What are social advocates saying about Texas Instruments? 12
  13. 13. What is the emotional value of my press release content? 13
  14. 14. Heardable insightsprovide a business edge. 14
  15. 15. Advantage, youWe help organizations make smarter, faster businessdecisions in a way that impacts tomorrows quarterlyresults. Insights that give our clients an edge.Heardable puts online brand performance data intocontext -- allowing our customers to solve realbusiness problems -- better, faster and cheaper thanever before.Heardable customers can do many things thatpreviously could not be done -- such as spot businesstrends, or unearth lost revenue opportunities, just bylooking at data differently. 15
  16. 16. Heardable makes brand monitoring easysocial media mobile analytics SEOwebsite usability Brand monitoring is Heardable is faster, currently a nightmare. easier and simpler. 16
  17. 17. Heardable monitors the levers through which online brand value is created Heardable’s real-time web crawler + data partners + proprietary scoringengine x 15 million brands x 773 data variables x each day = big brand data 17
  18. 18. Our brand health scores provide a baselineBrand health scores are comprised of 6 subscore categories highlighting a brands online effectiveness: Portable, Searchable, Sociable, Measurable, Actionable and Shareable 18
  19. 19. Heardableproducts and solutions. 19
  20. 20. Data publishing platform 20
  21. 21. Heardable pro✓ Daily email updates✓ Be the first to know✓ Easy to share PDF’s✓ Login account✓ Access to live data✓ Advanced reports✓ Custom lists✓ Market share data✓ Interactive graphs✓ Pay as you go✓ No contracts✓ No setup fees✓ Terminate anytime Gain access to a powerful new brand analytics platform + get regular business intelligence reports (delivered via email) about any online brand (or group of brands) that you can share 21
  22. 22. Industry benchmark reports 22
  23. 23. Live widgets 23
  24. 24. WorkshopsHeardable hosts ‘brand health’ workshopsAttendees each get a report on their company brandIncludes a 1 year subscription to Heardable ProIncludes small group Q/A about their brand’s performance 24
  25. 25. Strategic ConsultingYour consulting project needs Heardable expertise 25
  26. 26. About Heardable. 26
  27. 27. Founders Jon Samsel Founder & Managing Director at, a CEO & co-founder division of Ford Motor Co. (sold to Santander) Senior marketing executive at Bank of America, Ford Motor Company, Countrywide Consultant with Apple, Cisco, Oracle, Sybase, Sun John Sharp Chairman of Content and Systems CTO & co-founder Angel investor & advisor to numerous digital media and tech start-ups Inventor & co-author of several technology patents, including secure DNSGunther Sonnenfeld Digital media & transmedia thought leaderCo-founder & evangelist Fortune 500 & global non-profit experience Advisor to MomentFeed (location-based analytics), eCairn (social media monitoring) & TruEffect (digital media measurement) 27
  28. 28. International partnership with UBM 28
  29. 29. Testimonials“Heardable is a powerful platform for digital marketers” - Christophe Bertrand, Sr. Director of Product Marketing at Hitachi (HDS) “Heardable is the Dunn & Bradstreet of online brand health - I highly recommend it” - Virginia Nicoletti, Strategist Local for Facebook “Heardable offers a clean, concise way to measure the value of your brand” - Lynn Isenberg, Life Celebrations Expert for 1-800-Flowers 29
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