Schedule of the Social Media - Special Interest Track at the 24th Bled eConference (12.-15. June 2011, Bled, Slovenia)

1. Social Media and Web 2.0
Special Interest Track at the
24th Bled eConference
Track Chair:
Hans-Dieter Zimmermann, @hdzimmermann
FHS St. Gallen

2. Three Paper Sessions
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3. Three Paper Sessions
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4. Three Paper Sessions
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5. … and a Workshop
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6. How to Utilize Social Media
in Universities?
- Workshop -
24 Bled eConference
14. June 2011

7. Co-Chairs
Matt Glowatz, College Lecturer & MSc iBusiness Coordinator
University College Dublin, Ireland
matt.glowatz@ucd.ie, @MattGlowatz
Hans-Dieter Zimmermann, Professor
FHS St. Gallen University of Applied Sciences, Switzerland
hansdieter.zimmermann@fhsg.ch, @hdzimmermann
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8. Motivation
The utilization of Social Media within the business world as well as in
our private environment progresses with a rapid pace.
Obviously it is no longer a question of ‘if’ but of ‘how’ should one utilize
Social Media within a respective organization or personal setting.
Also within the academic landscape the use of Social Media is
developing rather fast.
Be it in teaching, research, or administration and marketing, Facebook,
Twitter and Co. are being used more and more.
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9. Some Key Questions
• What is the general attitude about Social Media use in your
University/School?
• How are Social Media being used in your University/School?
... in general?
... in the different areas like teaching and curricula, research,
or administration and marketing?
• And what are your personal experiences?
• Who is triggering the activities?
• Is their a strategy available?
• Which benefits have been achieved?
• Could you name success and - possible - failure stories?
• What are lessons learned so far?
• What are main success factors? What are the barriers?
• What are the future directions at your University/School in terms of Social
Media use?
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10. Presenters
Andrea Back, Professor
University of St. Gallen, Switzerland
Jari Salo, Professor of Marketing
Aalto University, School of Economics
(formerly Helsinki School of Economics)
Rolf Wigand, Maulden-Entergy Chair and Distinguished Professor of
Information Science and Management
University of Arkansas at Little Rock, USA
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11. Social Media and the Bled eConference:
Please Contribute
• Facebook page
• Twitter Account
− @BledConference
− #eBled
• Flickr
− Tags: eBled, Bled, eConference
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