Swiss Academia and the Social Media Landscape

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Swiss Academia and the Social Media Landscape

  1. 1. Swiss Academia and the Social Media LandscapeHow to Utilize Social Media in Universities? - Workshop - 24 Bled eConference, 14. June 2011 Hans-Dieter Zimmermann
  2. 2. Swiss Academia and theSocial Media LandscapeObjective: Train Swiss Universities to use social media effectively„… program aimed at boosting the use of social media by Swissacademic institutions.” (2011 – 2013)Funded by Gebert Rüf Stiftung and the Swiss State Secretariat forEducation and ResearchRun by Swissnex San Francisco –Swissnex: a network of science and technology outposts run bythe Swiss State Secretariat for Education and Research (SER), in closecooperation with the Federal Department of Foreign Affairs (FDFA).(http://www.grstiftung.ch/de/portfolio/projekte/alle/y_2010/GRS-033-10.html) 2
  3. 3. The Program: Participants Universities Universities of Federal University of Basel Applied Sciences Laboratories University of Bern Bern University of Applied Sciences EAWAG University of Fribourg University of Applies Science EMPA Eastern Switzerland University of Geneva Paul Scherrer University of Applied Science University of Lausanne Western Switzerland Institute University of Neuchâtel Lucerne University of Applied WSL Forest, Snow, Sciences and Art and Landscape University of Zurich Research University of Applied Science in University of Lugano Business Administration Zurich University of Lucerne Fachhoschule Kalaidos University of St. Gallen University of Applied Science of Southern Switzerland EPFL Zurich University of the Arts ETHZ Zurich University of Applied Sciences3
  4. 4. socialmediaswitzerland.org 4
  5. 5. 5
  6. 6. Resources provided• Research papers• Glossary• Tool collection• Strategy templates• Collection of Social Media Policies in higher education• Best Practice• Case Studies• …• Study tours to San Francisco 6
  7. 7. Resources provided 7
  8. 8. ExperiencesProgram just started …Challenge:Different levels of expertise and experiences among the participatinguniversities: Beginners to expertsUniversities with strategies and budgets – and universities withoutLearning from each other’s experiencesGet to know your colleaguesExternal moderation helpful 8

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