This document evaluates three student music videos and a music album digipak design. For the J. Cole video, it praises the camera work, speed ramping, and editing. For the Jay Hardway video, it notes a dull beginning but engaging second half with vibrant colors and shots. For the Adele digipak, it comments on consistent branding but lack of bold, standout images. Overall, the document provides feedback on technical elements, narratives, and visual design qualities of the music projects.

1. Assignment 14:
Evaluate Students Music Videos

2. J Cole: No Ro Models
- Very good camera angles, using a
drone for the birds eye view
over the neibourhood, good
movement with the camera to
make the video more exciting
and intriguing.
- Speed ramping is used very
effectively to go with the beat
of the music and suits the genre
of music
- The Mes En scene for this music
video is good as there are a
various amount of outfits that
suit the genre and artist.
- Editing within the video is very
good, especially when he
projects himself onto the
billboards.
Level 4
36/40

3. Jay Hardway: Wake me up
- Long and dull beginning to the video with
a unclear narrative, however the video
takes a different turn when the music
drops and the colours become vibrant and
the shots become more thought-out and
planed.
- Not consistent with the frames creates a
lack of fluidity.
- Good narrative and use of location to
create a unique and aesthetically pleasing
video.
- Effective use of point of view shots to
create the feel that you are there with
the character.
- Good loop/ transition back to the
beginning of the video.
Level 3
30/40

4. Adele: Someone like you
- Good knowledge of
artist as there is a clear
pattern in the digipak
trying to promote the
artist and album.
- Good information on the
digipak showing the
track list and other
information that you can
read.
- Clear colour pattern and
consistent editing.
- The digipak is still simplistic and hasn’t got strong images
that are bold and stand out
- The edit5ing is rushed and not challenging, just distorting
the colours which doesn’t go with the rest of the images.