Mark Knapp's Relationship Devleopment Model

1. Knapp’s
Relational
Development
Theory

2. What is it?

3. Explains in five steps how two people’s
lives merge…

4. And in five steps, separates.

5. Who uses it?
Everyone
who
has…

6. Made a friend…

7. Fell in love…

8. Or has even been introduced to someone
before.

9. Almost everyone on earth has been through at
least one step in the process of relationship
development…

10. More specifically people trying to improve their
business relationship use this model to better
predict relationship outcomes.

11. So what?

12. The relationship development process is used
today to give businesses insight into how
customer service can be made better.

13. Businesses also use it to gain insight into
customer relations via social media.

14. Criticisms?

15. Some flack that this study has taken comes from
those who say that all relationships develop
differently.

16. Where there wrong is that they overlook the
similarities between relationship development.

17. What should you know?

18. Knapp’s model helps people predict the
outcome of a relationship.

19. If a relationship stops advancing through the
process of “coming together”…

20. then prepare for heartbreak.

21. Or at least a lost client at work.

22. Thanks to Mark Knapp, you at least know it’s
coming.