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Friend or Foe

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Friend or Foe

  1. 1. FRIEND or FOE The Importance of Perception in Designing for Organisational Change Clément Génin @clemgn
  2. 2. DIGITAL PLATFORM FOR SCHOOL STAFF NEW WAY OF WORKING Help users: 1. See the change 2. Understand it 3. Work better with it 4. Adopt it
  3. 3. credits: going-dad.com
  4. 4. NEW MODELOLD MODEL
  5. 5. NEW MODELOLD MODEL
  6. 6. “Change begins at the end of your comfort zone.” Roy T. Bennet credits: going-dad.com
  7. 7. MODEL YOU KNOW MODEL YOU DON’T KNOW INTERFACE INTERFACE
  8. 8. ORGANISATION DESIGN STRATEGY STRATEGY MODEL ANXIETIES TRUST/GOOD WILL PROCESS USERS MENTAL MODEL NEEDS INFORMATION SPACE INTENT SENSE MAKING ADOPTION
  9. 9. THANK YOU! @clemgn

Editor's Notes

  • As IA: importance of cognitive perception.
    In context of change: emotional perception.
    I got reminded by a project.
  • Ministry Education imposed new way of working for teachers:
    Planning / Collaboration / Follow up pupils…

    Group schools: we have this change imposed, they won’t like it  build platform to help.
    We built, they informed, we launched
    Reaction…
  • Day 1: half schools refused to use it  unions
    Project took it, never recovered
    Surprised (user testing, demos)  went & found out:
  • We built with org/strategy
    With users (what they knew)
    Designed space w/ onboarding
    BUT
  • They didn’t even entered the space  inside: in vain
    Why did they rejected it upfront?
  • Change = getting out of comfort zone
    Change by organization = getting pushed out of comfort zone
  • From system you are familiar/comfortable with
    Someone tells you: new model
    Anticipation  anxiety (understand? Work with it? Lose comfort? Hurt position?)
    RISK
    Reaction: better off w/ devils you know  don’t want new space
    Not because it is bad, but because it brings risky change
     resistance
  • How can you avoid they see info space as place that can hurt?
  • In strategy, keep first 2 pillars:
    org.
    users

    Design adoption:
    Found out anxieties from change
    Design for trust (seen as real help, not as drive of change)
    Process (not just space at t0)  path to new space  with transitions to leverage good will
  • With change, design the adoption of your design.
    Make your space a friend, you’ll get friends into your space.

    Thank you.
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