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How to Create 1000 Sony

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It starts with 10,000 startups... or just one. Presentation given at Slush Tokyo in March 2017.

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How to Create 1000 Sony

  1. 1. How to create 1,000
  2. 2. $300 Million Fund Top 3 Global Seed Investor HARDWARE
  3. 3. $300 Million Fund Top 3 Global Seed Investor HARDWARE BIOTECH
  4. 4. $300 Million Fund Top 3 Global Seed Investor HARDWARE BIOTECH SOCIAL/MOBILE
  5. 5. $300 Million Fund Top 3 Global Seed Investor HARDWARE BIOTECH SOCIAL/MOBILE
  6. 6. SEED GROWTH O TO 1 1 TO N SHENZHEN PrototypetoLaunch SANFRANCISCO ProducttoScale
  7. 7. SHENZHENSUPERPOWERS SKILLS (ANY) SCALE SPEED SAVINGS
  8. 8. A WEEK IN SHENZHEN IS LIKE A MONTH ANYWHERE ELSE
  9. 9. R&D Prototyping Production Sales 1 2 3 World-ClassSTARTUPS World-ClassRESOURCES
  10. 10. CHINA EUROPE USA & CANADA REST OF WORLD 200GlobalInvestments
  11. 11. CONSUMER (40%) HEALTH (30%) INDUSTRIAL (15%) ENTERPRISE (15%)
  12. 12. SUCCESS>50x >10x CO-INVESTORS
  13. 13. 70+ CAMPAIGNS | 90% ABOVE $100,000 10 AMONG WORLD’S TOP 100 NO.1 FROM AUSTRALIA NO.1 FROM CANADA NO.1 FROM FRANCE NO.2 BY NUMBER OF BACKERS “NO.1 INVESTOR IN CROWDFUNDED HARDWARE”
  14. 14. Jasen Wang, Founder, Makeblock
  15. 15. Recently…
  16. 16. Recent visits to HAX
  17. 17. Old China
  18. 18. New China
  19. 19. Akihabara Huaqiangbei x20
  20. 20. THE SILICON HAS MOVED OUT OF SILICON VALLEY
  21. 21. New China
  22. 22. New China
  23. 23. New China
  24. 24. How about Japan?
  25. 25. Why no new SONY?
  26. 26. Lack of entrepreneurs
  27. 27. 1/ Find opportunities 2/ Increase upside 3/ Limit downside Why few entrepreneurs?
  28. 28. Problem: Ecosystem
  29. 29. 1. Market 2. Capital 3. Talent 4. Regulations 5. Community Ecosystem 1 2 34 5
  30. 30. WIN large market large market
  31. 31. WIN many chances large market FAIL many chances large market
  32. 32. When do people start? BAD GREAT Economy
  33. 33. When do people start? so-soBAD GREAT we are here
  34. 34. Learn from rising stars
  35. 35. 2015 110 startups 2014 40 startups 2016 190 startups 2017 238 startups
  36. 36. Market • Local • USA • China • Other CapitalTalentRegComm
  37. 37. MarketCapitalTalentRegComm • Angel • Seed • Growth • IPO • M&A Angel Seed GrowthIPO M&A
  38. 38. Intel buys Mobileye for $15.3bln x
  39. 39. Xavier Niel, founder of FREE
  40. 40. World’s biggest startup campus: 1,000 startups
  41. 41. Mr. Niel invested $270mln
  42. 42. MarketCapitalTalentRegComm • Engineers • Designers
  43. 43. Engineers Designers
  44. 44. Engineers Designers Marketers
  45. 45. Engineers Designers Marketers Entrepreneurs
  46. 46. 19,800+ co-op students 3 semesters 120+ programs (30-50% of time) 6,700 companies Co-Operative Education
  47. 47. MarketCapitalTalentRegComm • Engineers • Designers • Marketers • Entrepreneurs • Overseas life
  48. 48. Most top universities require overseas internships
  49. 49. Takakazu Fujimoto
  50. 50. HAX
  51. 51. “The most important thing is to go abroad and see Japan from outside the country.” Dr. Shuji Nakamura Nobel Prize for Physics (2014)
  52. 52. MBA, 1993 BA Economics, 1980MBA, 1990
  53. 53. MarketCapitalTalentRegComm • Engineers • Designers • Marketers • Entrepreneurs • Overseas life • Use English
  54. 54. MarketCapitalTalentRegComm • Company filings • Hiring & firing • Immigration
  55. 55. 50% of “unicorns” founded by immigrants (2016)
  56. 56. MarketCapitalTalentRegComm • Company filings • Hiring & firing • Immigration • Unemployment
  57. 57. Unemployment benefits for 4-24 months *even when starting a company
  58. 58. MarketCapitalTalentRegComm • Events • Spaces
  59. 59. MarketCapitalTalentRegComm • Events • Spaces • Role models
  60. 60. Takuma Iwasa, Founder, Cerevo
  61. 61. Yuko Nakazawa, Founder, UPQ
  62. 62. Jasen Wang, Founder, Makeblock
  63. 63. MarketCapitalTalentRegComm • Events • Spaces • Role models • Mentors • Networks
  64. 64. 90% of problems are solved by other entrepreneurs
  65. 65. “FULL-STACK” PROGRAM TECHNICAL REVIEWPOSITIONING PHASE 1: BUILDING THE RIGHT THING FILMMESSAGING PR STRATEGY BRANDING SHENZHEN RESOURCES PHASE 2: BUILDING THINGS RIGHT TECH SPECS SOURCING ITERATIVE PROTOTYPING PRINCIPLES OF MANUFACTURING PHASE 3: LAUNCH ONLINE MARKETING CROWDFUNDING FUNDRAISING CHANNELSSALES PHASE 4: SCALING DISTRIBUTION PACKAGING LOGISTICSMARKETING MIX
  66. 66. FOUNDERS 600 100 ALUMNI NETWORK FULL TIME EXPERTS20
  67. 67. MarketCapitalTalentRegComm • Events • Spaces • Role models • Mentors • Networks • Re-hiring
  68. 68. 1/ Find opportunities 2/ Increase upside 3/ Limit downside Why few entrepreneurs?
  69. 69. 6-24 months sabbatical for company creation * after 2 years in a company * part-time is also possible
  70. 70. MarketCapitalTalentRegComm • Events • Spaces • Role models • Mentors • Networks • Re-hiring • Promote
  71. 71. At CES, France Is Tech’s Unexpected Powerhouse
  72. 72. At CES, France Is Tech’s Unexpected Powerhouse
  73. 73. 10 Suggestions
  74. 74. 1. Market 2. Capital 3. Talent 4. Regulations 5. Community 1. Think global 2. Think big 10 Suggestions
  75. 75. 1. Market 2. Capital 3. Talent 4. Regulations 5. Community 1. Think global 3. Re-invest 2. Think big 10 Suggestions
  76. 76. 1. Market 2. Capital 3. Talent 4. Regulations 5. Community 1. Think global 5. Overseas Experience 6. Use your English 3. Re-invest 2. Think big 4. Co-Op education 10 Suggestions
  77. 77. 1. Market 2. Capital 3. Talent 4. Regulations 5. Community 1. Think global 5. Overseas Experience 6. Use your English 3. Re-invest 2. Think big 7. Update unemployment 4. Co-Op education 10 Suggestions
  78. 78. 1. Market 2. Capital 3. Talent 4. Regulations 5. Community 1. Think global 8. Promote role models 5. Overseas Experience 6. Use your English 9. Value startup experience 3. Re-invest 2. Think big 10. Communicate 7. Update unemployment 4. Co-Op education 10 Suggestions
  79. 79. Software
  80. 80. Missed opportunity
  81. 81. Hardware = Giant Opportunity
  82. 82. it’s not vs. vs.
  83. 83. it is + +
  84. 84. R&D Prototyping Production Sales 1 2 3 World-ClassSTARTUPS World-ClassRESOURCES
  85. 85. Japan IS world-class it is time to ACT like it
  86. 86. Are you the next SONY? Talk to me! ben@hax.co

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