1. RAGWANA AKRAM 12C
Types of data and research
PRIMARY RESEARCH: is research that you do yourself which is original. To
find new information a person uses techniques such as interviews,
questionnaires and focus groups.
SECONDARY RESEARCH: is research that is sourced elsewhere. These
are found on the internet, in the library, in books, newspapers,
magazines, televisions, leaflets etc.
Primary Research
PRO’S CON’S
 Cheaper
 Really quick
 You can do what you want
 You can get right information
from the respondent
 It could cost a lot of money
 Research could be out of
date
 Can be time consuming
 You may not get the right
information
Secondary Research
PRO’S CON’S
 May be the only resource as
it is really old
 Easy to access
 Really quick
 Could be cheap
 Time consuming
 Might not have all the
information you need.
 Most data may not be
correct
 Information could be out of
date
QUALITATIVE DATA: is when information that cannot be measured but
you can only see the potential or the abilities a person has by
researching the methods or facts. It also would include examples such
as, describing things like how a person finds certain information. Where
are they sourced?
QUANTITATIVE DATA: is about quantities (how many there are). It is
information that can be measured and can be written sometimes /only

2. RAGWANA AKRAM 12C
by using numbers. These are usually put into charts or groups. Examples
include how tall your height is or the size of your shoe.
Qualitative Data
PRO’S CON’S
 More depth and detail than
quantitative research
 Cheap – less expensive
 No need to interview a large
number of people at once
 No need to use big methods
 Don’t know how many of the
answers would be correct
 How to tell apart between
answers
 Replicas could be difficult
 Research is biased
Quantitative Data
PRO’S CON’S
 Answers could be collected
quickly
 Surveys can be reliable
 Limited capability to search
answers
 Can be expensive