slides CapTechTalks Webinar May 2024 Alexander Perry.pptx
Star construction – Chris Brown
1.
2.
He is wearing a multi coloured bucket-hat. Which
could suggest/connote it is summer.
He also switches between different outfits in the
video to suit the theme of an urban area.
By the clothes he is wearing, we
Can assume he is very chill and
Urban.
What kind of clothes are they wearing? What
does this tell us about their persona?
3.
As he is wearing a Bucket-hat throughout the video
we don’t get a visual of the way his hair is possibly
styled. During the editing process filters could have
been applied to get a different tone and feeling in the
certain scene.
This suggest he isn‘t insecure about himself as he
doesn’t mind hiding any scratches, bruises, scars,
blemishes etc. Their image is being represented as a
person who is confident about the way they look.
Consider their hair and makeup – What do these tell
you about them and how their image is constructed?
4.
The setting looks as some sort of urban setting. We
get this representation by the big graffiti and the
tower blocks. This gives us an connotation that he is
a city person.
We can also see different parts of the city / urban
area for each of the stars in such as Tyga and Lil
Wayne who are both in their own individual
locations and come together in the middle
What kind of setting are they shown in – does this tell
you about them and how their image is constructed?
5.
This was possibly after the accusation
of Chris Brown Domestic Violence on
Rihanna. The possible angle of this
story/article/cover was to inform
readers or Chris Brown fans that he
wont be apologizing anymore to her
or that he has done enough to
apologize.
If you can find any mag articles/celebrity magazine stories – what
is the angle of these? And what do they tell us about the star?
6.
His site has a navigation bar which allows users to
go different sections on the site such as the shop or
tour dates which informs fans.
There is also a community section. This is a forum
which users can discuss anything about Chris
Brown. This allows the audience and fan base to feel
as if they have a some sort of interaction between
them and Chris Brown.
The news section displays all types of information
such as awards or nominations to release dates of
songs and albums.
What does their website tell you about
how they want to be seen by fans?
7.
There is a site called Chris-Brown.US
The site is supposedly aimed at the People who enjoy
listening to Chris Browns Music and those that just like
Chris Brown in general.
Do they have any fan sites? – Who
are they targeted at?
8.
Most posts consist of Links and photos to the most
recent song he has released or album. Sometimes
tour dates, Ticket prices, Promotions or events.
Look at all their social media. What does this tell you
about the way they promote themselves.
9.
Most comments are from the female demographic
expressing their feelings for Chris Brown. The
percentage would range between 35%-40% of the
comments. And there are many spam comments to
go to sites for getting views.
Other types of comments include the smaller artists
promoting themselves by saying ‘ check my channel
‘ etc.
Look at youtube videos for your artist and read the comments
underneath. What does this tell you about the audience?