1. Revision of key media concepts Representation Narrative Audience Media language

2. Representation --Key terminologyNegative or positive representations?Have ‘the marginal’ now got adequate representation through the mass media? Consider the representation of women, ethnic minorities, youth and sexual sub-cultures. What role have ‘independent’ media producers had in bringing the marginal in from the cold? How have you represented ‘the marginal?’

3. Narrative theory How does your text tell a story? Can you relate your media product’s narrative to some of the theories of narrative? - Levi Strauss’s idea of ‘binary oppositions.’ Propp’s theory of ‘8 character types’ ‘Equilibrium theory’

4. Audience Demographics – putting people into categories The lifestyle demographic - explain how your product seeks to identify with a specific type Socio-economic demographics (class, income) Gender Race Age

5. Media language Refer to the codes and conventions that are embedded within your product: FILM Mise en scene, non-diegetic sound, editing, SFX, location, props, editing, camera angles, lighting/colour PRINT Layout, anchoring, register, tone, text, signifiers, connotation, denotation