The document provides guidance for creating a promotional video for a school, including suggestions for the type of music, shots of students and facilities, interviews with staff, and highlighting the school's strengths in core subjects, activities, and community. Transition between shots should be gentle without abrupt cuts. Close-ups and panning shots are recommended to introduce parts of the school and give a sense of exploring the environment.

1. Music:
• Gentle
• Uplifting
• Calming
• Traditional
• Classical
Transition,
Fading,
Not cutting
Interviews,
Names,
Titles included to
introduce
Close ups
of pupils/
activities,
subjects
Panning to show
settings and
giving us a sense
of looking
around, extreme
long shots
Promotional
movie
conventions
Historical
aspects of
the school
Voice
over
Sound, L cuts, sound from
somewhere which is continuing
from a different image
Mid-shots
background
included
Lighting,
used of
effects

2. School facilities, what the school
has to offer,
ict
Sports
Subjects/classroom grounds
content
• Science
• Art
• ICT
Technology
close up and
pans of the
students
working
Teachers
Helping
students
Good
relationship
Smiley faces
Main staff:
• Head teacher
• Assistant head
• Head of science etc.
• Students
Identity of the
school
School cress
Logo
School uniform
Different age range
Interviewed yr. 7’s and sixth form.
What it was like to start at a new school.
What they’ve got out of school
Positive comments.

3. IDEAS
TARGET
AUDIENCEYEA
RS 6/7
STUDENTS
AND
TEACHERS
ESTRABLISHING
SHOTS
CHARITY
SHOTS OF
SCHOOL
WEEKENDS
CORE SUBJECTS-
SCIENCE, MATHS
ENGLISH
SHOTS OF
THE
LIBRARY
ESTABLISHING
SHOT OF
SCHOOL
INTERVIEW/
DEPUTY HEAD,
HEAD
TEACHER
LANGUAGE
TEACHERS
FORM
TUTORS
MUSIC