The document provides guidance for filming a promotional video for a school. It recommends using gentle, uplifting classical music to set a calming tone. Shots should include close-ups of students and teachers, panning shots of facilities, and establishing shots of the school grounds to give viewers a sense of the setting. Interviews with the head teacher, students, and staff should highlight the school's strengths and community to appeal to prospective families.

1. Music:
• Gentle
• Uplifting
• Calming
• Traditional
• Classical
Transition,
Fading,
Not cutting
Interviews,
Names,
Titles included to
introduce
Close ups
of pupils/
activities,
subjects
Panning to show
settings and
giving us a sense
of looking
around, extreme
long shots
Promotional
movie
conventions
Historical
aspects of
the school
Voice
over
Sound, L cuts, sound from
somewhere which is continuing
from a different image
Mid-shots
background
included
Lighting, us
ed of effects

2. School facilities, what the school
has to offer,
ict
Sports
Subjects/classroom grounds
content
• Science
• Art
• ICT
Technology
close up and
pans of the
students
working
Teachers
Helping
students
Good
relationship
Smiley faces
Main staff:
• Head teacher
• Assistant head
• Head of science etc.
• Students
Identity of the
school
School cress
Logo
School uniform
Different age range
Interviewed yr. 7’s and sixth form.
What it was like to start at a new school.
What they’ve got out of school
Positive comments.

3. IDEAS
TARGET
AUDIENCEYEA
RS 6/7
STUDENTS
AND
TEACHERS
ESTRABLISHING
SHOTS
CHARITY
SHOTS OF
SCHOOL
WEEKENDS
CORE SUBJECTS-
SCIENCE, MATHS
ENGLISH
SHOTS OF
THE
LIBRARY
ESTABLISHING
SHOT OF
SCHOOL
INTERVIEW/
DEPUTY
HEAD, HEAD
TEACHER
LANGUAGE
TEACHERS
FORM
TUTORS
MUSIC