Dance-pop music videos typically feature brightly dressed artists in stylish, fashionable clothing to appeal to a young teenage audience. The videos aim to portray the artists as fun, energetic and lively through their styled hair, makeup, dancing and high-energy performances at locations like clubs or house parties that match the upbeat songs. Common techniques used include jump cuts, fades, close-ups and tracking shots of the artists to reflect lyrics and capture their emotions, all enhancing the visual experience for viewers.

1. Artists will normally wear stylish, fashionable clothing,
can often be very bright coloured clothes.
This gives a positive tone for the young teenage
audience. Hair and makeup also have a huge role in the
way the artists are represented the artists often have
really styled hair and bright makeup.
Choice of location changes a lot in dance-
pop music videos, an example of a location
is a club/house party it will match the song
an also create a fun, exciting video for the
target audience.
In the dance-pop genre there’s 2 different
kinds of music video a narrative which is a
story and a performance video which
focus’s on the artist.
Dance-Pop music videos are very up beat, lively
and positive this is due to having a young target
audience. The whole reason is it shows artists
having fun and being energetic.
They use a lots of editing in pop music videos such
as jump cuts to allow a sudden change from one
scene to another. They use transitions such as
fade and dissolve because they create a different
effect to cuts.
Pop videos have artificial lighting which puts the
artists in an enhanced look. Some videos have
been in black and white to create a particular
mood.
The pop music videos have a lot of long shots,
close ups and mid shots to show the location,
artist and emotions. Close ups aren’t only for
showing the artists emotions but to reflect the
lyrics of the song.
The camera in dance-pop videos just follow the
artist or band. They normally tilt the camera
sometimes or allow the artist to hold the camera
and film themselves.
The props they use in dance-pop music videos
are there to symbolise something which is
happening in the video.
Genre Conventions - Victoria Law -Media Coursework
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