Music video conventions ppt 2014

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Music video conventions ppt 2014

  1. 1. Genre and conventions of performance videos Unit G324.
  2. 2. Learning objectives  To know how genre is relevant to performance music videos  To understand the differences between different genres of music video  To be able to identify the conventions of these genres in video still frames.
  3. 3. Genre  How do music videos use the concept of ‘genre’?  Firstly, what is genre?
  4. 4. What is genre?  A genre has characteristic features that are known to and recognised by audiences because the same formula is used over and over again. These features are repeated, but varied.  Steve Neale, a music video theorist said that GENRE was a system of REPETITION AND VARIATION  Music videos tend to focus on the genre of the song when constructing the video.
  5. 5. Music Genre  What music genres can you come up with?
  6. 6. Music genres  Indie  Pop  Rock  RnB  Hip hop  Jazz  Techno  Garage
  7. 7. 7 What are the conventions of music videos?  What do you examine to determine what kind of genre a music video is in? 7
  8. 8. Construction of a performance videos  Music videos are constructed using certain well known mise en scene details, (as well as camera and editing techniques) in order for the audience to identify and recognise the genre.  These are some of the conventions of music videos. (aswell as camera style and editing pace)
  9. 9. Mise en scene elements  Setting  Colour  Lighting  Clothing  Props  Body language and facial expressions (including dance routines).
  10. 10. 10 Conventions  What conventions exist for different genres?  In 5 groups, identify the conventions in three different music videos from still frames of the video. 10
  11. 11. 11  Plenary  Go round the room.  One boy thinks of genre, the next has to think of a convention.  Boys to write down conventions of all videos in their books. 11
  12. 12. 12 LESSON 2 12
  13. 13. How important is mise en scene in portraying the genre of an artist?  Setting – eg. industrial warehouse to create underground feel, sleazy nightclub or bedroom to create sexual allure.  Lighting – Some music videos are black and white which help emphasise a particular mood and some videos have artificial lighting which put the artist/s in an enhanced look. eg. bright, harsh, spot- lit, moody, sombre, subtle.
  14. 14. How important is mise en scene in portraying the genre of an artist?  Colour palette – Colours tend to set the mood of the song through creating an atmosphere.  For example, dark colours are used more in rock songs.  Bright, colourful palettes are seen to be used more in pop videos. Gold, silver and glitter can be used for sex appeal.  Hip hop videos tend to use dominant rich colours.
  15. 15. Conventions: mise en scene:  Clothing – This reflects the genre. Costume is an important factor because viewers are influenced by how celebrities are dressed as they are role models eg. stylish, revealing, sexy, , trendy, risque, high teen fashion, nightclub wear, lingerie, RnB style, hip-hop influenced, grungy, casual, rock-style, lots of denim.  Props - vital in aiding to add to the scene and create significance on particular objects or people
  16. 16. Music Conventions in Hip Hop videos  Locations tends to be a party, club, expensive location  Use of alcohol  Recognised brands and clothing  Expensive cars and houses  Camera shots tend to long and establishing to show the money involved. Close ups to show the jewellery and assets of the artists.  Attractive women  Does not follow a storyline, only follows the genre  Artist(s) tend to be involved  ***50 Cent – Candy shop ***  50 Cent 
  17. 17. Music conventions in Indie/Rock:  The artist/band is shown performing throughout the video  Use of extreme close ups and long shots are popular  Artists often seen playing their own instruments, so you realise they are proper musicians  Dark colour palette  Editing is fast paced  Normally in their own clothes, but this can change  Some use of special effects  Can be mixed with elements of narrative / concept.  ***Kings of Leon – Your Sex is on Fire*** Kings of Leon
  18. 18. Music Conventions in Pop videos  Bright and colourful  Close ups to show the cheerful and upbeat emotions  Extreme close ups – these can show the purity and innocence in the personality of the artists  Long shots – can show the artist as one with sexual appeal  Artist often dancing with other dancers  Aims at the teenage audience  Very upbeat  Often a parallel narrative with a simple storyline  ****Britney Spears – Piece of Me***  Britney Spears http://www.youtube.com/watch?v=brYTO6JHM
  19. 19. 19 LESSON 2  The next lesson could be to look at 3 videos and concentrate on camera and editing techniques. 18
  20. 20. TASK : compare the mise en scene conventions plus camera shots and editing techniques in these 2 music videos and how they portray genre differently:  Camera  Editing  Setting  Colour  Lighting  Clothing  Props  Body language and facial expressions
  21. 21. Conventions: camera shots  Use long shots, close ups and mid shots.  To create emphasis on the artist, location and emotions.  Close ups are used not only to show emotions but to reflect the words of the song with the movement of the lips of the artist.
  22. 22. Camera Movement  The movement of the camera is used to follow and trace the artist or band.  Camera movements include tilts, pans, tracking and crane shots
  23. 23. Editing  Jump cuts is the predominant editing technique used in music videos. This is because this allows a sudden change from one scene to another. Similarly, transitions such as fade and dissolve are very common in music videos as they create a different effect to cuts.
  24. 24. 24 TASK  To come up with the concept for a video for a new hip hop artist.  You will be given the genre, you must style the video around the genre conventions - camera, editing and mise en scene.  What will be your ideas for your video? 21
  25. 25. Examples: Pop  ****Britney Spears – Piece of Me***  Britney Spears http://www.youtube.com/watch? v=brYTO6JHMHs  Madonna http://www.youtube.com/watch? v=lWTDR6ztcnQ  Alesha Dixon http://www.youtube.com/watch?v=- 503QA6F08g
  26. 26. Examples: Indie /Rock ***Kings of Leon – Your Sex is on Fire*** Kings of Leon http://www.youtube.com/watch?v=LWhairF_DS8 The Fray http://www.youtube.com/watch? v=nY2INQnmRyk Arctic Monkeys http://www.youtube.com/watch? v=30w8DyEJ__0 Mad Neyo Mr Brightside the Killers Coldplay – every teardrop ios a waterfall
  27. 27. Examples: Hip Hop  ***50 Cent – Candy shop ***  50 Cent  http://www.youtube.com/watch? v=5qm8PH4xAss  T.I. http://www.youtube.com/watch? v=xK082mbeBZ0  T-Pain http://www.youtube.com/watch? v=Ui86peQZ74s

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