1. A Upper middle class Top management, bankers, lawyers, doctors,
and other professionals.
B Middle class Middle management, teachers, creative’s eg
graphic designers.
C1 Lower middle class Office supervisors, junior management, nurses,
specialist clerical staff
C2 Skilled working class Skilled workers, tradespersons (white collar)
D Working class Semi-skilled and unskilled manual workers
(blue collar)
E Lowest level of income Unemployment, students, pensioners, casual
workers
The media companies aim to target A, B, C1, people because they have the most
money and would want them to go to cinemas and watch their film. This is useful for
media companies because then they know what kind of target audience members to
aim their product at. However most of the young people who are students to go the
cinema because they have free time but this is not recognized
