This is audience research that describes how demographic groups and audiences are categorised.

1. How target audiences &
demographic groups are
categorised:
Age
Gender
Where they live
Social class
Nationality
Ethnicity
Socio economic groups:
A- Upper class,
B- middle class,
C1, C2 and D- Working class
E- Under class.

2. Group A- Upper class:
The Occupations that a upper class person would have is:
oHigher managerial
oAdministrative
oProfessional
oStockbrokers
oBarristers
oDoctors

3. The Occupations that a upper class person would have is:
oIntermediate managerial
oAdministrative
oProfessional
oTeachers
oManagers
Group B- Middle class:

4. Group C1, C2 and D- Working
class:
The Occupations that a upper class person would have is:
oSkilled manual workers
oSupervisory or clerical
o Junior managerial
oAdministrative
oProfessional
oOffice workers
oSupervisors
oPlumbers
oElectricians
oCarpenters
oShop workers
oFactory workers

5. Group E- Under class:
The Occupations that a upper class person would have is:
oUnemployed
oDisabled
oTemporary workers
oState pensioners
oLowest grade workers