2.  Topic page conventions:
 Navigation bar with tabs to different sections and drop down menus to
most popular topics
 Embedded video
 Search box
 Logo with hyperlink to main page
 Slogan
 Sharing, saving, printing icons
 Tabs for the specific topic
 Subheadings
 Bullet points
 Hyperlinks
 Advice boxes/boxed information
 Comments
 Images
 Name of article
 Front page conventions – you do those!

3. The search bar allows people to navigate through the website and enter certain pages by
entering key words. Once the word is entered a drop down bar will appear if there is a page on
the keyword(1). Once enter is pressed, it will lead you on to a page full of links of webpages
which are relevant to the keyword(2).This is useful because for example if you cannot find the
specific page through navigation bars on the home page then you can just search the word on
the search bar and it will take you there. It saves a lot of time, as you don’t have to search
around the website to look for the specific page.
(1)
(2)
The top link is always
the main page of the
word.The rest of the
pages are alternatives.

4.  Form: Online fact/advice website
 · Structure: Written articles with paragraphs,
subheadings, bullet points
 · Content: Information about different topics,
pictures, videos
 Technical conventions: hyperlinks, tabs etc
 · Mode of address: formal, serious,
informative, tries to be objective