1) The document discusses corporate intranets and how companies typically implement them from the top-down rather than allowing bottom-up engagement from employees. 2) It argues that intranets should encourage open conversations between workers to generate knowledge, rather than being constrained by rules and control from management. 3) When intranets allow for free conversation without fear or strict rules, the discussions can resemble open marketplace exchanges and help companies understand customers better.

1. THE 95 THESIS (43-49)