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1. Digital Marketing Institute in Pitampura –
DICS innovatives

2. What is affiliate marketing
Affiliate marketing is a type of performance-based
marketing in which a business rewards one or more
affiliates for each visitor or customer brought by the
affiliate's own marketing efforts.

3. What is social marketing
Social marketing has the primary goal of achieving
"common good". Traditional commercial marketing aims
are primarily financial, though they can have positive
social effects as well. In the context of public health,
social marketing would promote general health, raise
awareness and induce changes in behaviour.

4. WHAT IS SEO
Search engine optimization is the process of
improving the quality and quantity of website
traffic to a website or a web page from search
engines.

5. What is smo
Social media optimization is the use of a number of outlets and
communities to generate publicity to increase the awareness of a
product, service brand or event.

6. What is smm
Social media marketing is the use of social media platforms and websites to
promote a product or service. Although the terms e-marketing and
digital marketing are still dominant in academia, social media
marketing is becoming more popular for both practitioners and
researchers.

7. What is Digital marketing
Digital marketing is the component of marketing that uses internet
and online based digital technologies such as desktop computers,
mobile phones and other digital media and platforms to promote
products and services.

8. WHAT IS EMAIL MARKETING
Email marketing is the act of sending a commercial message, typically to a
group of people, using email. In its broadest sense, every email sent to a
potential or current customer could be considered email marketing. It
involves using email to send advertisements,

9. What is inbound marketing
Inbound marketing is a business methodology that attracts customers by creating valuable content and
experiences tailored to them. While outbound marketing interrupts your audience with content they don't always
want, inbound marketing forms connections they are looking for and solves problems they already have.

10. What is content marketing
Content marketing is a form of marketing
focused on creating, publishing, and distributing
content for a targeted audience online.

11. Thank you
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